We’ve been working in the PR realm long enough to see a number of shifts in best practices. While strategic communications and PR have always been players in the marketing mix, the increase of … [Read more...]
What’s the difference between native and display advertising?
When it comes to advertising, we marketers have been trained to strive for something that stands out from the crowd. The goal is to capture attention, and to do that effectively advertisers develop a … [Read more...]
How to: prepare for your interview with a journalist
You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative knowledge and confidence. Some questions might be difficult, which … [Read more...]
Brands that are doing digital advertising right
We like to bookmark brands and digital ads we enjoy as we come across them. This sometimes serves as inspiration for ad campaigns we work on for our own clients, but often it’s just to share visuals … [Read more...]
Fluent Q+A with Becky Gauthier
Q: What drew you to digital advertising? I originally started in traditional advertising helping with tv/radio and print media buys. Digital was a growing space at the time so when an opportunity … [Read more...]
How to: Increase brand visibility via digital advertising
It’s impossible to open your laptop or turn on your phone these days without seeing various forms of digital advertising, and if it’s a channel you haven’t yet worked into your marketing strategy, you … [Read more...]
Fluent Q+A with Marnie Grumbach
Q: How did you come to start fluent? My first job after college was in a marketing agency. I loved the culture and creativity. From there I was in an in-house position for almost a decade that … [Read more...]
Agency life: tools of the trade
One of the perks of our job is that no two days are ever the same. We might be spending much of our day at a desk, visiting clients for regular check in meetings, supervising a video shoot, or … [Read more...]
Fluent Q+A with Emily Broadbent
New on the blog - interviews with our own team. A quick look at how we got to where we are now, and what we love about our industry! Q: How did you end up working in PR? Always the quiet observer, it … [Read more...]
Annual Planning – The Key to a Successful New Year
We know many people are ready to say goodbye to 2020, but don’t rush the year away before planning for 2021. After everything this year has brought, it’s more important than ever to spend the time … [Read more...]