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YOU HAVE

BE KNOWN

FOR IT.

EXPERTISE.

We believe in the power of integrated marketing communications (IMC).

As practitioners of IMC, our strength is in analyzing your entire brand ecosystem and providing recommendations for how to make the most of owned, paid, earned and shared media to raise your visibility. Using an IMC approach, we help businesses and non-profits establish credibility, educate new audiences and amplify their brand messages. We work with clients in a variety of ways: by building a customized project or scope of services, as an agency partner or through long-term fractional leadership engagements.

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CONSULTING + PROJECTS

Brand, marketing and communications audits that show you what’s working and what’s not

Qualitative client/audience interviews to evaluate audience perceptions

Annual marketing and/or communications strategy that gives you an actionable roadmap

Campaign ideation and implementation plan to guide your education, awareness or ad campaigns

Media training programs to ensure your spokespeople can confidently engage with the media

AGENCY PARTNER

Paid media campaign strategy + media buying execution to reach your audience across broadcast and digital channels

Communications and earned media strategy + meaningful media pitching and relationship building

Thought leadership and executive visibility programs that build credibility

Brand strategy, identity and brand roll-out or go-to-market campaigns

FRACTIONAL LEADERSHIP

Senior-level marketing or communications leadership at a fraction of a full-time salary

Interim CMO, marketing director or communications director engagements

Limited long-term engagements as your fractional CMO to provide senior-level oversight of your marketing program

CASE STUDIES

"A small and powerful integrated marketing communications agency."
-Sara Olson, Avesta Housing

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MARNIE GRUMBACH

DIRECTOR OF STRATEGY

EMILY BROADBENT

ACCOUNT MANAGER

PAUL MATHEWS

GRAPHIC DESIGNER

BECKY GAUTHIER

DIGITAL ADVERTISING STRATEGIST

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CLIENTS WE'VE HELPED

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Machias Logo
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Dentons Logo
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CONTACT US

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Fluent IMC

90 Bridge Street, Suite 312 Westbrook, ME 04092

"Partnering with Fluent means more than just effective communications; it’s about their responsiveness, collaboration, and making our vision feel like it’s their priority. They consistently ensure every interaction is seamless, every outcome exceeds expectations and are easy to work with."

Charlene Cates, EVP, Chief Strategy Officer, Machias Savings Bank

IDEAS + INSIGHTS

Fluent IMC Wins Seven Golden Arrow Awards for Communications Campaigns
How to: Blend an agency with an in-house marketing team
How to: Develop a story arc to guide your PR strategy
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