Fluent supports Machias Savings Bank with public relations/communications services and serves as the bank’s Agency of Record for ad campaign strategy/media buying. Our media buying team supported the bank by building a multi-media strategy to roll-out their “MachiYes” campaign. The goal of the campaign is to position Machias Savings Bank’s business team as the bank that helps Maine businesses “get to their Yes” when other banks might meet them with a quick “No.”
In partnership with media buyer Rae Fasulo, we built a multi-media campaign that leveraged their budget and creative assets (creative and video developed by client’s production partner) across traditional and digital media. TV, radio, print, programmatic display, streaming TV, Facebook, LinkedIn and Spotify make this a truly diverse and flexible campaign that tells the story of Machias Savings Bank’s brand difference, geographic reach, lending capacity for complex deals and mindset about supporting businesses ranging from donut shops to industrial manufacturers from Portland to Caribou.
A true brand awareness campaign, the MachiYes message has been visible in the southern Maine market since early 2021 and expanded into the Bangor/Brewer market in Q3 of 2021.
- Digital advertising
- Media buying