We provide media buying support from start to success

From strategy to implementation, we support our clients with every aspect of the media buying process. As your agency of record, we handle all media planning, placement and purchasing of both traditional (broadcast TV/radio, print) and digital (programmatic display ads, pre-roll, retargeting, Google ads, connected TV and social media advertising). We also support clients with hyper-targeted digital ad campaigns (geofencing to IP address targeting). 

Ad Campaign Strategy + Planning

We provide campaign strategy, competitor analysis, creative direction and budgeting for both traditional and digital ad campaigns. Our integrated approach means we consider other existing marketing efforts as we develop complementary paid campaigns to fit into our overarching strategy. Whether it’s brand awareness, employee visibility, or a stand alone campaign to promote an upcoming event, we carefully analyze audience targeting and outline measurable goals as we develop our media buying recommendation.

Traditional Media Buying

Even in an increasingly digital world, we know there’s still a time and place for traditional media advertising. We secure media placements, oversee creative development, and provide copywriting services for everything from memorable headlines to convincing advertorials.

Digital Advertising

Our integrated digital marketing plans are designed to expand your visibility in a digital ecosystem. Our highly customized approach might include a combination of PPC or paid search advertising, inbound marketing, social media marketing, conversion optimization or content marketing & SEO. We work closely with our design partners to develop unique creative while our digital advertising strategists outline custom programs designed around our clients’ specific goals.

get in touch

We'd love to have a conversation about how Fluent can help grow your business.