The ROI of public relations has been elusive for many communications pros, mainly because returns on a brand awareness investment have historically not been easy to calculate financially. This has … [Read more...]
Email Marketing: Dinosaur or Superhero?
We all know the basics of old-school email marketing: drip, drip, drip. Email fatigue. Unsubscribe. We’re often asked by clients: is email marketing worth our time? They argue that audiences are so … [Read more...]
Top 5 PR Lessons We Teach Every New Client
There are aspects of our industry that are just plain confusing for our clients, not to mention family and friends. I give my dad a ton of credit. When I first launched the Fluent IMC website, he knew … [Read more...]
Fluent IMC receives three Golden Arrow Awards from Maine Public Relations Council
Fluent IMC took home three Golden Arrow Awards in a ceremony held at Rising Tide Brewing on December 12. The annual awards of the Maine Public Awards Council, the Golden Arrows recognize exceptional … [Read more...]
Recruiting marketing: reach and engage candidates in a digital reality
As a company, you spend a lot of time marketing to your buyers. As marketers, we spend a lot of time figuring out the best ways to reach them. While you’re busy selling what you do, don’t forget about … [Read more...]
Lessons learned from Cambridge Analytica’s use of Facebook Data
Several clients have asked us about the Cambridge Analytica use of data from Facebook and how this might impact their use of the platform, for both personal or professional purposes. We’ve been … [Read more...]
Why the fake news era makes media relations more important than ever
“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy to 2017’s immigration and health insurance reform, to Net … [Read more...]
We have our very own drone pilot!
The Fluent team has had a lot to celebrate this past year, and we want to share another bit of news that we’re pretty excited about. We’re happy to report that Peter Anania is now a fully-licensed … [Read more...]
Simple or sophisticated: Email automation is powerful
You know it. We know it. Selling a high-level service is not easy and it certainly doesn’t happen quickly. For many of our clients, the more specialized and valuable the service is, the higher the … [Read more...]
Over Boosting Facebook Posts Leads to Unfollows
As you explore your social media feeds on a given day, are you seeing the same Facebook or Instagram post over and over again? It’s no error; more and more businesses are boosting their posts -- and … [Read more...]
Going Live on Facebook in 3… 2… 1!
In April of 2016, Mark Zuckerberg announced Facebook Live would no longer be just for celebrities and large news organizations, everyone would be able to go live. Since then, more and more companies … [Read more...]
Fluent welcomes Bryan Roche
We are excited to welcome the newest member of our growing team, Bryan Roche. Roche joins the team as a Public Relations & Digital Strategist. He will assist in the creation of multimedia … [Read more...]