We are excited to welcome the newest member of our growing team, Bryan Roche. Roche joins the team as a Public Relations & Digital Strategist. He will assist in the creation of multimedia … [Read more...]
Your marketing strategy + video: How to avoid a video production failure
Now that every cellphone has a video camera and social media platforms have the option to go “live,” creating video is easier than ever. You can create a video in minutes, but is it going to be … [Read more...]
Three Ways to Keep Your WordPress Website Secure
WordPress’s popularity as a content management system (CMS) has advantages and disadvantages when it comes to security. Its popularity makes it a large target for individuals looking to exploit … [Read more...]
Future changes by Google make it essential to encrypt your website
Google has been slowly rolling out changes to its search algorithm as well as the Google Chrome Browser that favor encrypted websites. This month, they’ll roll out a major change with Chrome 56: a … [Read more...]
4 pillars of a solid marketing strategy
Here at Fluent IMC, we’re fairly preachy about the importance of strategy and planning before jumping into tactics. We recognize that some clients don’t require an exhaustive research and strategy … [Read more...]
How’s Your Online Hygiene? 3 ways to keep it healthy
Our Online Marketing Director Peter Anania shares tips for keeping your online presence clean and healthy... You’ve probably heard of ‘brand hygiene’ -- the basic efforts your company should make to … [Read more...]
On-air and online: Make the most of your ad buy with a media mix
Advertising is all about top-of-mind awareness. Even though most (if not every) company wants top-of-mind awareness, B2B marketing directors and business owners sometimes shy away from broadcast … [Read more...]
The Marketing Audit: What. Why. How?
Every now and then, it's time to stop, take a close look at your marketing efforts, measure and reflect. Even the most robust and savvy in-house marketing team may find it challenging to review their … [Read more...]
How to market a boring business
We’ve heard this one more than once: “what we do is so boring, it’s pretty hard to make us look interesting.” As professional services marketers, we’re not strangers to some seriously dry, … [Read more...]
IMC at work: How we integrate sound PR practices with digital marketing
We sort of hate buzz words, but there's one we're willing to use liberally: integrated. And we love having the chance to see an integrated strategy in action. Our client, Quantive Business Valuations, … [Read more...]
What is a brand worth, really?
A brand is an investment. Time. Brainpower. Creativity. Consistency. And money. Businesses that invest in their brand want to know: is it worth it? Who better to ask about the value of a brand than … [Read more...]
Are you strategic about your referral network?
You have a strategy for reaching prospective clients. What about for reaching your referral sources? For many B2B professionals, referral sources (or "centers of influence") are often just as … [Read more...]