Most people, even if they’re only viewing them from a consumer’s perspective, are familiar with retargeting ads. After you view a certain product or visit

We often chat with clients and friends about getting started with digital marketing or advertising. A very early step is to set up a Google

When it comes to budgeting for digital advertising, some nonprofits may be eligible for financial assistance in the form of Google Ad Grants. Part of

As consumers spend more and more time on their devices, paid digital advertising is a logical channel to increase brand visibility. Compared to broadcast advertising,

Digital advertising can play an integral role in a marketing campaign designed to generate leads or increase brand visibility. Before you launch your campaigns, it’s