We’ve heard this one more than once: “what we do is so boring, it’s pretty hard to make us look interesting.” As professional services marketers, we’re not strangers to some seriously dry, … [Read more...]
How to get your story covered by local TV
As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a local TV station. Part of earning media coverage is knowing what, how … [Read more...]
Video + storytelling = A branding win-win
We recently had the privilege of helping Levey Day School with a messaging campaign. This amazing little school has a powerful parent network that came together as brand ambassadors. Their unique … [Read more...]
It’s annual planning season…the hap-happiest season of all
It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for helping our clients develop a thoughtful, integrated marketing … [Read more...]
How to measure your PR program’s effectiveness
The ROI of public relations has been elusive for many communications pros, mainly because returns on a brand awareness investment have historically not been easy to calculate financially. This has … [Read more...]
Email Marketing: Dinosaur or Superhero?
We all know the basics of old-school email marketing: drip, drip, drip. Email fatigue. Unsubscribe. We’re often asked by clients: is email marketing worth our time? They argue that audiences are so … [Read more...]
Top 5 PR Lessons We Teach Every New Client
There are aspects of our industry that are just plain confusing for our clients, not to mention family and friends. I give my dad a ton of credit. When I first launched the Fluent IMC website, he knew … [Read more...]
Fluent IMC receives three Golden Arrow Awards from Maine Public Relations Council
Fluent IMC took home three Golden Arrow Awards in a ceremony held at Rising Tide Brewing on December 12. The annual awards of the Maine Public Awards Council, the Golden Arrows recognize exceptional … [Read more...]
Recruiting marketing: reach and engage candidates in a digital reality
As a company, you spend a lot of time marketing to your buyers. As marketers, we spend a lot of time figuring out the best ways to reach them. While you’re busy selling what you do, don’t forget about … [Read more...]
Lessons learned from Cambridge Analytica’s use of Facebook Data
Several clients have asked us about the Cambridge Analytica use of data from Facebook and how this might impact their use of the platform, for both personal or professional purposes. We’ve been … [Read more...]
Why the fake news era makes media relations more important than ever
“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy to 2017’s immigration and health insurance reform, to Net … [Read more...]
We have our very own drone pilot!
The Fluent team has had a lot to celebrate this past year, and we want to share another bit of news that we’re pretty excited about. We’re happy to report that Peter Anania is now a fully-licensed … [Read more...]