As a company, you spend a lot of time marketing to your buyers. As marketers, we spend a lot of time figuring out the best ways to reach them. While you’re busy selling what you do, don’t forget about … [Read more...]
Lessons learned from Cambridge Analytica’s use of Facebook Data
Several clients have asked us about the Cambridge Analytica use of data from Facebook and how this might impact their use of the platform, for both personal or professional purposes. We’ve been … [Read more...]
Why the fake news era makes media relations more important than ever
“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy to 2017’s immigration and health insurance reform, to Net … [Read more...]
We have our very own drone pilot!
The Fluent team has had a lot to celebrate this past year, and we want to share another bit of news that we’re pretty excited about. We’re happy to report that Peter Anania is now a fully-licensed … [Read more...]
Simple or sophisticated: Email automation is powerful
You know it. We know it. Selling a high-level service is not easy and it certainly doesn’t happen quickly. For many of our clients, the more specialized and valuable the service is, the higher the … [Read more...]
Over Boosting Facebook Posts Leads to Unfollows
As you explore your social media feeds on a given day, are you seeing the same Facebook or Instagram post over and over again? It’s no error; more and more businesses are boosting their posts -- and … [Read more...]
Going Live on Facebook in 3… 2… 1!
In April of 2016, Mark Zuckerberg announced Facebook Live would no longer be just for celebrities and large news organizations, everyone would be able to go live. Since then, more and more companies … [Read more...]
Fluent welcomes Bryan Roche
We are excited to welcome the newest member of our growing team, Bryan Roche. Roche joins the team as a Public Relations & Digital Strategist. He will assist in the creation of multimedia … [Read more...]
Your marketing strategy + video: How to avoid a video production failure
Now that every cellphone has a video camera and social media platforms have the option to go “live,” creating video is easier than ever. You can create a video in minutes, but is it going to be … [Read more...]
Three Ways to Keep Your WordPress Website Secure
WordPress’s popularity as a content management system (CMS) has advantages and disadvantages when it comes to security. Its popularity makes it a large target for individuals looking to exploit … [Read more...]
Future changes by Google make it essential to encrypt your website
Google has been slowly rolling out changes to its search algorithm as well as the Google Chrome Browser that favor encrypted websites. This month, they’ll roll out a major change with Chrome 56: a … [Read more...]
4 pillars of a solid marketing strategy
Here at Fluent IMC, we’re fairly preachy about the importance of strategy and planning before jumping into tactics. We recognize that some clients don’t require an exhaustive research and strategy … [Read more...]