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Recent Blog Posts
How to: Earn media coverage about your business launch
September 1, 2021
When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s gone into
How to: Leverage podcast pitching in your PR plan
July 22, 2021
In the ever-changing media landscape, we’ve become increasingly drawn into podcasts – both as consumers, and when we’re wearing our PR hats. They typically come
How to: Build a referral outreach program
June 30, 2021
When you think of your target audience, do you think consumers? For many product-focused businesses, the buyer or consumer of your product is an obvious
How to: Earn coverage for your story in a competitive media landscape
June 18, 2021
Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or
5 things that make a career in PR harder than it was 5 years ago
June 8, 2021
We’ve been working in the PR realm long enough to see a number of shifts in best practices. While strategic communications and PR have always
What’s the difference between native and display advertising?
May 6, 2021
When it comes to advertising, we marketers have been trained to strive for something that stands out from the crowd. The goal is to capture