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The Fluent Blog

Brands that are doing digital advertising right

December 14, 2020 by Emily Broadbent Leave a Comment

Brands that are doing digital advertising right

We like to bookmark brands and digital ads we enjoy as we come across them. This sometimes serves as inspiration for ad campaigns we work on for our own clients, but often it’s just to share visuals … [Read more...]

Filed Under: Branding, Copywriting, Digital Advertising

Fluent Q+A with Becky Gauthier

November 30, 2020 by Emily Broadbent Leave a Comment

Fluent Q+A with Becky Gauthier

Q: What drew you to digital advertising? I originally started in traditional advertising helping with tv/radio and print media buys. Digital was a growing space at the time so when an opportunity … [Read more...]

Filed Under: Digital Advertising

How to: Increase brand visibility via digital advertising

November 16, 2020 by Emily Broadbent Leave a Comment

How to: Increase brand visibility via digital advertising

It’s impossible to open your laptop or turn on your phone these days without seeing various forms of digital advertising, and if it’s a channel you haven’t yet worked into your marketing strategy, you … [Read more...]

Filed Under: Business Development, Digital Advertising, Social Media, Strategy

Fluent Q+A with Marnie Grumbach

November 2, 2020 by Emily Broadbent Leave a Comment

Fluent Q+A with Marnie Grumbach

Q: How did you come to start fluent? My first job after college was in a marketing agency. I loved the culture and creativity. From there I was in an in-house position for almost a decade that … [Read more...]

Filed Under: Uncategorized

Agency life: tools of the trade

October 19, 2020 by Emily Broadbent Leave a Comment

Agency life: tools of the trade

One of the perks of our job is that no two days are ever the same. We might be spending much of our day at a desk, visiting clients for regular check in meetings, supervising a video shoot, or … [Read more...]

Filed Under: Business Development

Fluent Q+A with Emily Broadbent

October 2, 2020 by Emily Broadbent Leave a Comment

Fluent Q+A with Emily Broadbent

New on the blog - interviews with our own team. A quick look at how we got to where we are now, and what we love about our industry! Q: How did you end up working in PR? Always the quiet observer, it … [Read more...]

Filed Under: Public Relations Tagged With: branding, marketing, public relations, remote work, storytelling

Annual Planning – The Key to a Successful New Year

September 24, 2020 by Emily Broadbent Leave a Comment

Annual Planning – The Key to a Successful New Year

We know many people are ready to say goodbye to 2020, but don’t rush the year away before planning for 2021. After everything this year has brought, it’s more important than ever to spend the time … [Read more...]

Filed Under: Marketing, Public Relations, Strategy Tagged With: annual planning

Event marketing nay-sayers: is it time to rethink virtual events?

September 7, 2020 by Emily Broadbent Leave a Comment

Event marketing nay-sayers: is it time to rethink virtual events?

Here we are, five months into a global pandemic, and virtual meetings are our lifeline to keeping business - and arguably life - running somewhat as usual. Webinars and online events aren’t new to … [Read more...]

Filed Under: Event Marketing, Marketing, Strategy Tagged With: Event marketing, virtual events

First steps to developing an engaging B2B email newsletter

August 24, 2020 by Emily Broadbent Leave a Comment

First steps to developing an engaging B2B email newsletter

We’ve talked about hearing from companies that they struggle with marketing their self-proclaimed boring business, and a lot of these concerns come up when we talk about B2B email marketing. Email … [Read more...]

Filed Under: Marketing, Strategy

Ask these 5 questions before you hire a marketing agency

August 10, 2020 by Emily Broadbent Leave a Comment

Ask these 5 questions before you hire a marketing agency

Brands choose to work with us for a number of reasons - to assess and fine tune the look and feel of their brand, to leverage their expertise with a targeted PR strategy, or to fill the role of an … [Read more...]

Filed Under: Marketing

4 big lessons we’ve learned from Covid and BLM in a few short months

July 28, 2020 by Emily Broadbent Leave a Comment

4 big lessons we’ve learned from Covid and BLM in a few short months

If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in March. It’s become clear that consumers have withstood a cosmic … [Read more...]

Filed Under: Marketing, Public Relations, Social Media, Strategy

Should you outsource your marketing or keep it in-house?

May 11, 2020 by Emily Broadbent Leave a Comment

Should you outsource your marketing or keep it in-house?

Some companies are intimidated by the idea of hiring an outside marketing agency. Many believe they don’t need outside support because they have a marketing person (or team) in-house. The reality is, … [Read more...]

Filed Under: Marketing, Strategy

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