The Fluent team has had a lot to celebrate this past year, and we want to share another bit of news that we’re pretty excited about. We’re happy to report that Peter Anania is now a fully-licensed … [Read more...]
Simple or sophisticated: Email automation is powerful
You know it. We know it. Selling a high-level service is not easy and it certainly doesn’t happen quickly. For many of our clients, the more specialized and valuable the service is, the higher the … [Read more...]
Over Boosting Facebook Posts Leads to Unfollows
As you explore your social media feeds on a given day, are you seeing the same Facebook or Instagram post over and over again? It’s no error; more and more businesses are boosting their posts -- and … [Read more...]
Going Live on Facebook in 3… 2… 1!
In April of 2016, Mark Zuckerberg announced Facebook Live would no longer be just for celebrities and large news organizations, everyone would be able to go live. Since then, more and more companies … [Read more...]
Fluent welcomes Bryan Roche
We are excited to welcome the newest member of our growing team, Bryan Roche. Roche joins the team as a Public Relations & Digital Strategist. He will assist in the creation of multimedia … [Read more...]
Your marketing strategy + video: How to avoid a video production failure
Now that every cellphone has a video camera and social media platforms have the option to go “live,” creating video is easier than ever. You can create a video in minutes, but is it going to be … [Read more...]
Three Ways to Keep Your WordPress Website Secure
WordPress’s popularity as a content management system (CMS) has advantages and disadvantages when it comes to security. Its popularity makes it a large target for individuals looking to exploit … [Read more...]
Future changes by Google make it essential to encrypt your website
Google has been slowly rolling out changes to its search algorithm as well as the Google Chrome Browser that favor encrypted websites. This month, they’ll roll out a major change with Chrome 56: a … [Read more...]
4 pillars of a solid marketing strategy
Here at Fluent IMC, we’re fairly preachy about the importance of strategy and planning before jumping into tactics. We recognize that some clients don’t require an exhaustive research and strategy … [Read more...]
How’s Your Online Hygiene? 3 ways to keep it healthy
Our Online Marketing Director Peter Anania shares tips for keeping your online presence clean and healthy... You’ve probably heard of ‘brand hygiene’ -- the basic efforts your company should make to … [Read more...]
On-air and online: Make the most of your ad buy with a media mix
Advertising is all about top-of-mind awareness. Even though most (if not every) company wants top-of-mind awareness, B2B marketing directors and business owners sometimes shy away from broadcast … [Read more...]
The Marketing Audit: What. Why. How?
Every now and then, it's time to stop, take a close look at your marketing efforts, measure and reflect. Even the most robust and savvy in-house marketing team may find it challenging to review their … [Read more...]