The Fluent Blog
Public Relations
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Strategy
Recent Blog Posts
How to: Earn coverage for your story in a competitive media landscape
June 18, 2021
Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or
5 things that make a career in PR harder than it was 5 years ago
June 8, 2021
We’ve been working in the PR realm long enough to see a number of shifts in best practices. While strategic communications and PR have always
What’s the difference between native and display advertising?
May 6, 2021
When it comes to advertising, we marketers have been trained to strive for something that stands out from the crowd. The goal is to capture
We’re growing our digital advertising team
May 3, 2021
We’re a small integrated marketing communications agency experiencing growth on the media buying and digital advertising side of our business. We’re looking for a freelancer/contractor
Multi-Channel Marketing: How to carry strategic messaging across multiple channels
March 8, 2021
“Marketing” is a broad term that some define as anything you do to promote and sell your products or services. As a marketer, I try
How to: prepare for your interview with a journalist
January 25, 2021
You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative knowledge and