Here we are, five months into a global pandemic, and virtual meetings are our lifeline to keeping business - and arguably life - running somewhat as usual. Webinars and online events aren’t new to … [Read more...]
First steps to developing an engaging B2B email newsletter
We’ve talked about hearing from companies that they struggle with marketing their self-proclaimed boring business, and a lot of these concerns come up when we talk about B2B email marketing. Email … [Read more...]
Ask these 5 questions before you hire a marketing agency
Brands choose to work with us for a number of reasons - to assess and fine tune the look and feel of their brand, to leverage their expertise with a targeted PR strategy, or to fill the role of an … [Read more...]
4 big lessons we’ve learned from Covid and BLM in a few short months
If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in March. It’s become clear that consumers have withstood a cosmic … [Read more...]
Should you outsource your marketing or keep it in-house?
Some companies are intimidated by the idea of hiring an outside marketing agency. Many believe they don’t need outside support because they have a marketing person (or team) in-house. The reality is, … [Read more...]
The Marketing Audit: What. Why. How?
Q1 is a great time to stop, take a close look at your marketing and communications efforts, measure and reflect. Even the most robust and savvy in-house marketing team may find it challenging to … [Read more...]
Fluent IMC receives awards recognizing national communications campaign
Fluent IMC, was recognized last week at the Maine Public Relations Council’s Golden Arrow Awards for its work in 2019, receiving a Gold Award and two Honorable Mentions. The Golden Arrows recognize … [Read more...]
Emily Broadbent promoted to Account Manager
We are pleased to announce that Emily Broadbent has been promoted to Account Manager. In addition to serving as the agency-client liaison for several clients, Emily assists with communications … [Read more...]
How to market a boring business
We’ve heard this one more than once: “what we do is so boring, it’s pretty hard to make us look interesting.” As professional services marketers, we’re not strangers to some seriously dry, … [Read more...]
How to get your story covered by local TV
As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a local TV station. Part of earning media coverage is knowing what, how … [Read more...]
Video + storytelling = A branding win-win
We recently had the privilege of helping Levey Day School with a messaging campaign. This amazing little school has a powerful parent network that came together as brand ambassadors. Their unique … [Read more...]
It’s annual planning season…the hap-happiest season of all
It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for helping our clients develop a thoughtful, integrated marketing … [Read more...]