You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative knowledge and confidence. Some questions might be difficult, which … [Read more...]
Brands that are doing digital advertising right
We like to bookmark brands and digital ads we enjoy as we come across them. This sometimes serves as inspiration for ad campaigns we work on for our own clients, but often it’s just to share visuals … [Read more...]
Fluent Q+A with Becky Gauthier
Q: What drew you to digital advertising? I originally started in traditional advertising helping with tv/radio and print media buys. Digital was a growing space at the time so when an opportunity … [Read more...]
How to: Increase brand visibility via digital advertising
It’s impossible to open your laptop or turn on your phone these days without seeing various forms of digital advertising, and if it’s a channel you haven’t yet worked into your marketing strategy, you … [Read more...]
Fluent Q+A with Marnie Grumbach
Q: How did you come to start fluent? My first job after college was in a marketing agency. I loved the culture and creativity. From there I was in an in-house position for almost a decade that … [Read more...]
Agency life: tools of the trade
One of the perks of our job is that no two days are ever the same. We might be spending much of our day at a desk, visiting clients for regular check in meetings, supervising a video shoot, or … [Read more...]
Fluent Q+A with Emily Broadbent
New on the blog - interviews with our own team. A quick look at how we got to where we are now, and what we love about our industry! Q: How did you end up working in PR? Always the quiet observer, it … [Read more...]
Annual Planning – The Key to a Successful New Year
We know many people are ready to say goodbye to 2020, but don’t rush the year away before planning for 2021. After everything this year has brought, it’s more important than ever to spend the time … [Read more...]
Event marketing nay-sayers: is it time to rethink virtual events?
Here we are, five months into a global pandemic, and virtual meetings are our lifeline to keeping business - and arguably life - running somewhat as usual. Webinars and online events aren’t new to … [Read more...]
First steps to developing an engaging B2B email newsletter
We’ve talked about hearing from companies that they struggle with marketing their self-proclaimed boring business, and a lot of these concerns come up when we talk about B2B email marketing. Email … [Read more...]
Ask these 5 questions before you hire a marketing agency
Brands choose to work with us for a number of reasons - to assess and fine tune the look and feel of their brand, to leverage their expertise with a targeted PR strategy, or to fill the role of an … [Read more...]
4 big lessons we’ve learned from Covid and BLM in a few short months
If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in March. It’s become clear that consumers have withstood a cosmic … [Read more...]