How to: Develop a story arc to guide your PR strategy
September 28, 2022
In our world, public relations is so much more than just blasting out a press release and hoping for the best. Yes, press releases have
Blog posts: Public Relations
How to: Earn media coverage about your business launch
September 1, 2021
When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s gone into
How to: Leverage podcast pitching in your PR plan
July 22, 2021
In the ever-changing media landscape, we’ve become increasingly drawn into podcasts – both as consumers, and when we’re wearing our PR hats. They typically come
How to: Earn coverage for your story in a competitive media landscape
June 18, 2021
Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or
5 things that make a career in PR harder than it was 5 years ago
June 8, 2021
We’ve been working in the PR realm long enough to see a number of shifts in best practices. While strategic communications and PR have always
How to: prepare for your interview with a journalist
January 25, 2021
You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative knowledge and
Fluent Q+A with Emily Broadbent
October 2, 2020
New on the blog – interviews with our own team. A quick look at how we got to where we are now, and what we love about our industry!
4 big lessons we’ve learned from Covid and BLM in a few short months
July 28, 2020
If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in March. It’s become
How to get your story covered by local TV
November 1, 2019
As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a