New on the blog – interviews with our own team. A quick look at how we got to where we are now, and what we love about our industry!
Always the quiet observer, it might not have been the obvious choice that I’d pursue PR – an industry known for big personalities and tenacious attitudes. Early on in my college days, I ended up in a media & society class where I became enthralled with the concept of storytelling and perception. Through various internships over the next few years, I grew to appreciate the true value that marketing and PR can provide for a business, and have enjoyed raising awareness for a variety of clients since then.
Q: How has the COVID-19 pandemic impacted your work?
As an agency, we were well positioned to transition to a virtual environment because we worked partially remotely before the pandemic. Logistically, there wasn’t much to work out, but I do miss the days of brainstorming new ideas around the office table. Zoom gets the job done, but, as I’m sure everyone can agree at this point, it’s not quite the same.
Q: What are the biggest challenges your clients are facing due to the pandemic?
Like so many businesses, our clients are learning to adapt to new ways of operating. Many of our clients provide services that have proven to be critical over the past several months. We are proud to help tell some of their success stories of helping others in need during this time.
Q: What’s the biggest misconception about the value of public relations and the services you provide?
I don’t think people understand what public relations means. You hear negative terms like “spin doctor” and there’s the assumption that we’re making up content to paint our clients in the most favorable light, which just isn’t the case. I frequently explain my job as, in the simplest terms, helping businesses tell their stories. We get to intimately know and appreciate what our clients do, and we think of creative ways to help the public better understand what they do as well.
Q: What do you enjoy most about what you do?
I touched on this in the previous question, but I really enjoy getting to learn about different industries and helping to spread that knowledge more broadly. One of the earliest clients I worked with was a company that manufactured ATMs, which as a 20-year-old, wasn’t anywhere near the realm of subjects I’d count among my interests. That job sparked a lifetime of “Did you know..” conversation starters and a deeply rooted interest in finding the most interesting aspects of every industry I’ve worked with and making sure they don’t go untold.