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The Fluent Blog

How to: Develop a story arc to guide your PR strategy

September 28, 2022 by Emily Broadbent Leave a Comment

In our world, public relations is so much more than just blasting out a press release and hoping for the best. Yes, press releases have their purpose and are a great way to make a big announcement or … [Read more...]

Filed Under: Public Relations

How to: Earn media coverage about your business launch

September 1, 2021 by Emily Broadbent Leave a Comment

When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s gone into bringing your project to life, not everyone is aware of … [Read more...]

Filed Under: Business Development, Public Relations

How to: Leverage podcast pitching in your PR plan

July 22, 2021 by Emily Broadbent Leave a Comment

Mic and podcast station

In the ever-changing media landscape, we’ve become increasingly drawn into podcasts - both as consumers, and when we’re wearing our PR hats. They typically come in easily digestible episodes, they’re … [Read more...]

Filed Under: Public Relations

How to: Earn coverage for your story in a competitive media landscape

June 18, 2021 by Emily Broadbent Leave a Comment

Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or tackle a crisis head on. PR may be getting harder, but we’re … [Read more...]

Filed Under: Public Relations

5 things that make a career in PR harder than it was 5 years ago

June 8, 2021 by Emily Broadbent Leave a Comment

We’ve been working in the PR realm long enough to see a number of shifts in best practices. While strategic communications and PR have always been players in the marketing mix, the increase of … [Read more...]

Filed Under: Public Relations

How to: prepare for your interview with a journalist

January 25, 2021 by Emily Broadbent Leave a Comment

You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative knowledge and confidence. Some questions might be difficult, which … [Read more...]

Filed Under: Business Development, Media Relations, Public Relations Tagged With: interview prep, journalism, reporting

Fluent Q+A with Emily Broadbent

October 2, 2020 by Emily Broadbent Leave a Comment

New on the blog - interviews with our own team. A quick look at how we got to where we are now, and what we love about our industry! Q: How did you end up working in PR? Always the quiet observer, it … [Read more...]

Filed Under: Public Relations Tagged With: branding, marketing, public relations, remote work, storytelling

4 big lessons we’ve learned from Covid and BLM in a few short months

July 28, 2020 by Emily Broadbent Leave a Comment

If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in March. It’s become clear that consumers have withstood a cosmic … [Read more...]

Filed Under: Marketing, Public Relations, Social Media, Strategy

How to get your story covered by local TV

November 1, 2019 by Emily Broadbent Leave a Comment

As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a local TV station. Part of earning media coverage is knowing what, how … [Read more...]

Filed Under: Marketing, Public Relations, Strategy

It’s annual planning season…the hap-happiest season of all

October 4, 2019 by Emily Broadbent Leave a Comment

It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for helping our clients develop a thoughtful, integrated marketing … [Read more...]

Filed Under: Marketing, Public Relations, Strategy

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