In our world, public relations is so much more than just blasting out a press release and hoping for the best. Yes, press releases have their purpose and are a great way to make a big announcement or … [Read more...]
How to: Earn media coverage about your business launch
When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s gone into bringing your project to life, not everyone is aware of … [Read more...]
How to: Leverage podcast pitching in your PR plan
In the ever-changing media landscape, we’ve become increasingly drawn into podcasts - both as consumers, and when we’re wearing our PR hats. They typically come in easily digestible episodes, they’re … [Read more...]
How to: Earn coverage for your story in a competitive media landscape
Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or tackle a crisis head on. PR may be getting harder, but we’re … [Read more...]
5 things that make a career in PR harder than it was 5 years ago
We’ve been working in the PR realm long enough to see a number of shifts in best practices. While strategic communications and PR have always been players in the marketing mix, the increase of … [Read more...]
How to: prepare for your interview with a journalist
You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative knowledge and confidence. Some questions might be difficult, which … [Read more...]
Fluent Q+A with Emily Broadbent
New on the blog - interviews with our own team. A quick look at how we got to where we are now, and what we love about our industry! Q: How did you end up working in PR? Always the quiet observer, it … [Read more...]
4 big lessons we’ve learned from Covid and BLM in a few short months
If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in March. It’s become clear that consumers have withstood a cosmic … [Read more...]
How to get your story covered by local TV
As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a local TV station. Part of earning media coverage is knowing what, how … [Read more...]
It’s annual planning season…the hap-happiest season of all
It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for helping our clients develop a thoughtful, integrated marketing … [Read more...]