If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in March. It’s become clear that consumers have withstood a cosmic … [Read more...]
Should you outsource your marketing or keep it in-house?
Some companies are intimidated by the idea of hiring an outside marketing agency. Many believe they don’t need outside support because they have a marketing person (or team) in-house. The reality is, … [Read more...]
Fluent IMC receives awards recognizing national communications campaign
Fluent IMC, was recognized last week at the Maine Public Relations Council’s Golden Arrow Awards for its work in 2019, receiving a Gold Award and two Honorable Mentions. The Golden Arrows recognize … [Read more...]
Emily Broadbent promoted to Account Manager
We are pleased to announce that Emily Broadbent has been promoted to Account Manager. In addition to serving as the agency-client liaison for several clients, Emily assists with communications … [Read more...]
How to get your story covered by local TV
As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a local TV station. Part of earning media coverage is knowing what, how … [Read more...]
It’s annual planning season…the hap-happiest season of all
It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for helping our clients develop a thoughtful, integrated marketing … [Read more...]
How to measure your PR program’s effectiveness
The ROI of public relations has been elusive for many communications pros, mainly because returns on a brand awareness investment have historically not been easy to calculate financially. This has … [Read more...]
Email Marketing: Dinosaur or Superhero?
We all know the basics of old-school email marketing: drip, drip, drip. Email fatigue. Unsubscribe. We’re often asked by clients: is email marketing worth our time? They argue that audiences are so … [Read more...]
Fluent IMC receives three Golden Arrow Awards from Maine Public Relations Council
Fluent IMC took home three Golden Arrow Awards in a ceremony held at Rising Tide Brewing on December 12. The annual awards of the Maine Public Awards Council, the Golden Arrows recognize exceptional … [Read more...]