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The Fluent Blog

How to: Develop a story arc to guide your PR strategy

September 28, 2022 by Emily Broadbent Leave a Comment

In our world, public relations is so much more than just blasting out a press release and hoping for the best. Yes, press releases have their purpose and are a great way to make a big announcement or … [Read more...]

Filed Under: Public Relations

Are retargeting ads a dying tactic? How to rethink your remarketing program

July 28, 2022 by Emily Broadbent Leave a Comment

Most people, even if they’re only viewing them from a consumer’s perspective, are familiar with retargeting ads. After you view a certain product or visit a website, they’re the ads that then start … [Read more...]

Filed Under: Digital Advertising

How to: enroll your nonprofit in Google Ad Grants

January 10, 2022 by Emily Broadbent Leave a Comment

When it comes to budgeting for digital advertising, some nonprofits may be eligible for financial assistance in the form of Google Ad Grants. Part of the “Google for Nonprofits” benefits, Google Ad … [Read more...]

Filed Under: Digital Advertising

How to: Set a realistic digital advertising budget

December 29, 2021 by Emily Broadbent Leave a Comment

As consumers spend more and more time on their devices, paid digital advertising is a logical channel to increase brand visibility. Compared to broadcast advertising, digital advertising is … [Read more...]

Filed Under: Digital Advertising

Tracking tools to have in place before you get started with digital advertising

December 9, 2021 by Emily Broadbent Leave a Comment

Digital advertising can play an integral role in a marketing campaign designed to generate leads or increase brand visibility. Before you launch your campaigns, it’s critical to set up tracking … [Read more...]

Filed Under: Digital Advertising

How to: Gain authority through op-eds

September 29, 2021 by Emily Broadbent Leave a Comment

We all have opinions -- individuals and organizations. Does that make everyone qualified as an authority to publish an opinion piece? Certainly not. Pitching and publishing op-eds requires a strong … [Read more...]

Filed Under: Business Development, Media Relations, Strategy Tagged With: earned media, Op ed

How to: Earn media coverage about your business launch

September 1, 2021 by Emily Broadbent Leave a Comment

When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s gone into bringing your project to life, not everyone is aware of … [Read more...]

Filed Under: Business Development, Public Relations

How to: Leverage podcast pitching in your PR plan

July 22, 2021 by Emily Broadbent Leave a Comment

Mic and podcast station

In the ever-changing media landscape, we’ve become increasingly drawn into podcasts - both as consumers, and when we’re wearing our PR hats. They typically come in easily digestible episodes, they’re … [Read more...]

Filed Under: Public Relations

How to: Build a referral outreach program

June 30, 2021 by Emily Broadbent Leave a Comment

When you think of your target audience, do you think consumers? For many product-focused businesses, the buyer or consumer of your product is an obvious target. In the B2B realm, there’s often a … [Read more...]

Filed Under: Business Development, Marketing, Strategy

How to: Earn coverage for your story in a competitive media landscape

June 18, 2021 by Emily Broadbent Leave a Comment

Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or tackle a crisis head on. PR may be getting harder, but we’re … [Read more...]

Filed Under: Public Relations

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