In our world, public relations is so much more than just blasting out a press release and hoping for the best. Yes, press releases have their purpose and are a great way to make a big announcement or … [Read more...]
Are retargeting ads a dying tactic? How to rethink your remarketing program
Most people, even if they’re only viewing them from a consumer’s perspective, are familiar with retargeting ads. After you view a certain product or visit a website, they’re the ads that then start … [Read more...]
How to: enroll your nonprofit in Google Ad Grants
When it comes to budgeting for digital advertising, some nonprofits may be eligible for financial assistance in the form of Google Ad Grants. Part of the “Google for Nonprofits” benefits, Google Ad … [Read more...]
How to: Set a realistic digital advertising budget
As consumers spend more and more time on their devices, paid digital advertising is a logical channel to increase brand visibility. Compared to broadcast advertising, digital advertising is … [Read more...]
Tracking tools to have in place before you get started with digital advertising
Digital advertising can play an integral role in a marketing campaign designed to generate leads or increase brand visibility. Before you launch your campaigns, it’s critical to set up tracking … [Read more...]
How to: Gain authority through op-eds
We all have opinions -- individuals and organizations. Does that make everyone qualified as an authority to publish an opinion piece? Certainly not. Pitching and publishing op-eds requires a strong … [Read more...]
How to: Earn media coverage about your business launch
When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s gone into bringing your project to life, not everyone is aware of … [Read more...]
How to: Leverage podcast pitching in your PR plan
In the ever-changing media landscape, we’ve become increasingly drawn into podcasts - both as consumers, and when we’re wearing our PR hats. They typically come in easily digestible episodes, they’re … [Read more...]
How to: Build a referral outreach program
When you think of your target audience, do you think consumers? For many product-focused businesses, the buyer or consumer of your product is an obvious target. In the B2B realm, there’s often a … [Read more...]
How to: Earn coverage for your story in a competitive media landscape
Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or tackle a crisis head on. PR may be getting harder, but we’re … [Read more...]