We all have opinions -- individuals and organizations. Does that make everyone qualified as an authority to publish an opinion piece? Certainly not. Pitching and publishing op-eds requires a strong … [Read more...]
How to: Earn media coverage about your business launch
When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s gone into bringing your project to life, not everyone is aware of … [Read more...]
How to: Leverage podcast pitching in your PR plan
In the ever-changing media landscape, we’ve become increasingly drawn into podcasts - both as consumers, and when we’re wearing our PR hats. They typically come in easily digestible episodes, they’re … [Read more...]
How to: Build a referral outreach program
When you think of your target audience, do you think consumers? For many product-focused businesses, the buyer or consumer of your product is an obvious target. In the B2B realm, there’s often a … [Read more...]
How to: Earn coverage for your story in a competitive media landscape
Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or tackle a crisis head on. PR may be getting harder, but we’re … [Read more...]
5 things that make a career in PR harder than it was 5 years ago
We’ve been working in the PR realm long enough to see a number of shifts in best practices. While strategic communications and PR have always been players in the marketing mix, the increase of … [Read more...]
What’s the difference between native and display advertising?
When it comes to advertising, we marketers have been trained to strive for something that stands out from the crowd. The goal is to capture attention, and to do that effectively advertisers develop a … [Read more...]
How to: prepare for your interview with a journalist
You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative knowledge and confidence. Some questions might be difficult, which … [Read more...]
Brands that are doing digital advertising right
We like to bookmark brands and digital ads we enjoy as we come across them. This sometimes serves as inspiration for ad campaigns we work on for our own clients, but often it’s just to share visuals … [Read more...]
Fluent Q+A with Becky Gauthier
Q: What drew you to digital advertising? I originally started in traditional advertising helping with tv/radio and print media buys. Digital was a growing space at the time so when an opportunity … [Read more...]