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The Fluent Blog

How to: Gain authority through op-eds

September 29, 2021 by Emily Broadbent Leave a Comment

We all have opinions -- individuals and organizations. Does that make everyone qualified as an authority to publish an opinion piece? Certainly not. Pitching and publishing op-eds requires a strong … [Read more...]

Filed Under: Business Development, Media Relations, Strategy Tagged With: earned media, Op ed

How to: Earn media coverage about your business launch

September 1, 2021 by Emily Broadbent Leave a Comment

When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s gone into bringing your project to life, not everyone is aware of … [Read more...]

Filed Under: Business Development, Public Relations

How to: Build a referral outreach program

June 30, 2021 by Emily Broadbent Leave a Comment

When you think of your target audience, do you think consumers? For many product-focused businesses, the buyer or consumer of your product is an obvious target. In the B2B realm, there’s often a … [Read more...]

Filed Under: Business Development, Marketing, Strategy

How to: prepare for your interview with a journalist

January 25, 2021 by Emily Broadbent Leave a Comment

You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative knowledge and confidence. Some questions might be difficult, which … [Read more...]

Filed Under: Business Development, Media Relations, Public Relations Tagged With: interview prep, journalism, reporting

How to: Increase brand visibility via digital advertising

November 16, 2020 by Emily Broadbent Leave a Comment

It’s impossible to open your laptop or turn on your phone these days without seeing various forms of digital advertising, and if it’s a channel you haven’t yet worked into your marketing strategy, you … [Read more...]

Filed Under: Business Development, Digital Advertising, Social Media

Agency life: tools of the trade

October 19, 2020 by Emily Broadbent Leave a Comment

One of the perks of our job is that no two days are ever the same. We might be spending much of our day at a desk, visiting clients for regular check in meetings, supervising a video shoot, or … [Read more...]

Filed Under: Business Development

What’s the Difference Between Marketing and Business Development?

August 7, 2013 by Marnie Grumbach 1 Comment

Marketing. Business Development. I hear these words used interchangeably all the time. If you want more business, everything you do to achieve that goal could be called “business development,” right? … [Read more...]

Filed Under: Business Development, Marketing

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