We all have opinions -- individuals and organizations. Does that make everyone qualified as an authority to publish an opinion piece? Certainly not. Pitching and publishing op-eds requires a strong … [Read more...]
How to: Earn media coverage about your business launch
When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s gone into bringing your project to life, not everyone is aware of … [Read more...]
How to: Build a referral outreach program
When you think of your target audience, do you think consumers? For many product-focused businesses, the buyer or consumer of your product is an obvious target. In the B2B realm, there’s often a … [Read more...]
How to: prepare for your interview with a journalist
You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative knowledge and confidence. Some questions might be difficult, which … [Read more...]
How to: Increase brand visibility via digital advertising
It’s impossible to open your laptop or turn on your phone these days without seeing various forms of digital advertising, and if it’s a channel you haven’t yet worked into your marketing strategy, you … [Read more...]
Agency life: tools of the trade
One of the perks of our job is that no two days are ever the same. We might be spending much of our day at a desk, visiting clients for regular check in meetings, supervising a video shoot, or … [Read more...]
What’s the Difference Between Marketing and Business Development?
Marketing. Business Development. I hear these words used interchangeably all the time. If you want more business, everything you do to achieve that goal could be called “business development,” right? … [Read more...]