If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in March. It’s become clear that consumers have withstood a cosmic … [Read more...]
Lessons learned from Cambridge Analytica’s use of Facebook Data
Several clients have asked us about the Cambridge Analytica use of data from Facebook and how this might impact their use of the platform, for both personal or professional purposes. We’ve been … [Read more...]
Over Boosting Facebook Posts Leads to Unfollows
As you explore your social media feeds on a given day, are you seeing the same Facebook or Instagram post over and over again? It’s no error; more and more businesses are boosting their posts -- and … [Read more...]
Going Live on Facebook in 3… 2… 1!
In April of 2016, Mark Zuckerberg announced Facebook Live would no longer be just for celebrities and large news organizations, everyone would be able to go live. Since then, more and more companies … [Read more...]
Top 3 Reasons Why LinkedIn is Key to Social Media Marketing for Businesses
Of the social networking tools available, there is one that professional services firms shouldn’t overlook: LinkedIn. Sure, there are plenty of other important Internet marketing players: Twitter, … [Read more...]
4 reasons to create a social media editorial calendar
A hard and fast deadline is a powerful motivator. When it comes to generating fresh content for multiple social media channels, planning in advance can mean the difference between higher search engine … [Read more...]