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The Fluent Blog

How to: Increase brand visibility via digital advertising

November 16, 2020 by Emily Broadbent Leave a Comment

It’s impossible to open your laptop or turn on your phone these days without seeing various forms of digital advertising, and if it’s a channel you haven’t yet worked into your marketing strategy, you … [Read more...]

Filed Under: Business Development, Digital Advertising, Social Media

4 big lessons we’ve learned from Covid and BLM in a few short months

July 28, 2020 by Emily Broadbent Leave a Comment

If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in March. It’s become clear that consumers have withstood a cosmic … [Read more...]

Filed Under: Marketing, Public Relations, Social Media, Strategy

Lessons learned from Cambridge Analytica’s use of Facebook Data

April 11, 2018 by Marnie Grumbach

Several clients have asked us about the Cambridge Analytica use of data from Facebook and how this might impact their use of the platform, for both personal or professional purposes. We’ve been … [Read more...]

Filed Under: Social Media

Over Boosting Facebook Posts Leads to Unfollows

September 11, 2017 by Becky Gauthier Leave a Comment

As you explore your social media feeds on a given day, are you seeing the same Facebook or Instagram post over and over again? It’s no error; more and more businesses are boosting their posts -- and … [Read more...]

Filed Under: Social Media

Going Live on Facebook in 3… 2… 1!

June 29, 2017 by Becky Gauthier Leave a Comment

In April of 2016, Mark Zuckerberg announced Facebook Live would no longer be just for celebrities and large news organizations, everyone would be able to go live. Since then, more and more companies … [Read more...]

Filed Under: Social Media, Video Marketing

Top 3 Reasons Why LinkedIn is Key to Social Media Marketing for Businesses

April 24, 2013 by Marnie Grumbach Leave a Comment

Of the social networking tools available, there is one that professional services firms shouldn’t overlook: LinkedIn. Sure, there are plenty of other important Internet marketing players: Twitter, … [Read more...]

Filed Under: Social Media

4 reasons to create a social media editorial calendar

August 2, 2011 by Marnie Grumbach Leave a Comment

A hard and fast deadline is a powerful motivator. When it comes to generating fresh content for multiple social media channels, planning in advance can mean the difference between higher search engine … [Read more...]

Filed Under: Social Media

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