We often chat with clients and friends about getting started with digital marketing or advertising. A very early step is to set up a Google Analytics account and connect it to your website. This is … [Read more...]
We’re growing our digital advertising team
We’re a small integrated marketing communications agency experiencing growth on the media buying and digital advertising side of our business. We’re looking for a freelancer/contractor to jump into … [Read more...]
Multi-Channel Marketing: How to carry strategic messaging across multiple channels
“Marketing” is a broad term that some define as anything you do to promote and sell your products or services. As a marketer, I try to educate clients that marketing isn’t exactly anything related to … [Read more...]
The Marketing Audit: What. Why. How?
Q1 is a great time to stop, take a close look at your marketing and communications efforts, measure and reflect. Even the most robust and savvy in-house marketing team may find it challenging to … [Read more...]
How to market a boring business
We’ve heard this one more than once: “what we do is so boring, it’s pretty hard to make us look interesting.” As professional services marketers, we’re not strangers to some seriously dry, … [Read more...]
Video + storytelling = A branding win-win
We recently had the privilege of helping Levey Day School with a messaging campaign. This amazing little school has a powerful parent network that came together as brand ambassadors. Their unique … [Read more...]
Top 5 PR Lessons We Teach Every New Client
There are aspects of our industry that are just plain confusing for our clients, not to mention family and friends. I give my dad a ton of credit. When I first launched the Fluent IMC website, he knew … [Read more...]
Recruiting marketing: reach and engage candidates in a digital reality
As a company, you spend a lot of time marketing to your buyers. As marketers, we spend a lot of time figuring out the best ways to reach them. While you’re busy selling what you do, don’t forget about … [Read more...]
Lessons learned from Cambridge Analytica’s use of Facebook Data
Several clients have asked us about the Cambridge Analytica use of data from Facebook and how this might impact their use of the platform, for both personal or professional purposes. We’ve been … [Read more...]
Why the fake news era makes media relations more important than ever
“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy to 2017’s immigration and health insurance reform, to Net … [Read more...]