Even the most talented in-house marketing departments need support

Can one marketer meet all of your marketing and communications needs? Maybe, but more often than not, even a seasoned marketing generalist needs support.  For many of our clients, it comes down to diversity of skills in the field of advertising, marketing and communications and whether to outsource these, keep them in-house or a bit of both. A few scenarios typically lead businesses to outsource their marketing or communications:

In many cases, you can outsource some or all of your marketing at a fraction of the cost of hiring a full-time marketing or communications director or manager. As marketing professionals, we know that the skills and expertise in this field are both diverse and ever-changing. Only a mythical creature could deliver senior-level strategic thinking, copywriting, design, web skills, PPC, social media, email marketing, PR, the list goes on (we call this the “unicorn of marketing”). Before you launch a search for your next unicorn, compare your full investment of onboarding, salary and benefits against an agency’s annual retainer. You’ll likely get greater depth and diversity of skills for the same (or lower) annual investment.

fractional marketing or communications director

Senior-level strategy and leadership at a fraction of the cost. You may not need a full-time hire or a long term commitment, but your marketing and communications strategy shouldn’t suffer. When capacity allows, we’re available to step in as either a fractional marketing/communications director or for an interim engagement. We work closely with both leadership, in-house teams and your established vendors to keep things flowing and allow for a seamless hand off when the time is right for your organization.

Scope of Services

Our outsourced marketing services range from brand strategy and implementation to public relations, content creation, and digital marketing. The nature of this work is ongoing, so we work on a contract basis with a specific scope of services tailored to each client’s needs.

Whether you have an in-house marketing department, are a one-man team or have no internal marketing talent, Fluent IMC can serve as your outsourced marketing director, specialist or entire department. Our team has both agency and in-house marketing experience, which allows us to jump in and work effectively in almost any culture.