Earned media is a key component of our most successful marketing strategies. With this training program, we’ll work with one of your in-house team members and teach them the ins and outs of media relations, including:

• Researching a topic and considering timeliness.

• Developing a meaningful, compelling pitch to the media.

• Selecting and pitching your target journalist.

We can even serve as a coach over a period of time, reviewing your pitches and journalist communications to provide you with feedback that will help you manage media relations internally on a long term basis.