Earned media is a key component of our most successful marketing strategies. With this training program, we’ll work with one of your in-house team members and teach them the ins and outs of media relations, including:
• Researching a topic and considering timeliness.
• Developing a meaningful, compelling pitch to the media.
• Selecting and pitching your target journalist.
We can even serve as a coach over a period of time, reviewing your pitches and journalist communications to provide you with feedback that will help you manage media relations internally on a long term basis.