We’re focused on the power of multi-channel marketing communications.
Integrated marketing communications is our specialty. We’re constantly talking about the power of an integrated approach to help reach audiences and achieve goals. We know how important it is to have a comprehensive strategy in place to not only keep a program running smoothly but to make sure it’s proactive, smart and effective.
For every client, we start by assessing your current situation and developing a well-constructed framework that lays out goals, audience(s), and messaging along with an action plan to move the needle on telling your brand story. We revisit this strategy annually, if not more frequently.
From ads to social content to brand materials to articles with your byline, everything you do makes an impression on your audience. We help businesses to first understand their public perception and then provide a brand strategy, creative direction and any number of integrated marketing and business development materials to put your brand in front of your desired audience.
Often, brand strategy begins with a thorough brand or communications audit. We dig deep (by analyzing both your message, approach and any available data and often interviewing stakeholders, employees or clients) to conduct audits that serve as the foundation for developing brand positioning strategies or communications plans. Audits are the ideal first step prior to a rebrand, refresh or revamped marketing or communications program.
Our integrated digital marketing plans are designed to expand your visibility in a digital ecosystem. Our highly customized approach might include a combination of PPC or paid search advertising, inbound marketing, social media marketing, conversion optimization or content marketing & SEO.
We develop and execute national and local public relations campaigns. Our integrated approach maximizes earned media by working it into comprehensive digital marketing and content marketing programs.
Our clients know the importance of timing. We script and schedule email automation campaigns that arrive in inboxes at key times and keep leads engaged.
We manage storyboards, strategy, and creative direction while working closely with our production partners to tell your brand’s story. Our videography experience ranges from corporate recruiting videos to commercials to trade association promotional videos. We leverage finished content across channels for lasting value.