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The Fluent Blog

How to: Gain authority through op-eds

September 29, 2021 by Emily Broadbent Leave a Comment

We all have opinions -- individuals and organizations. Does that make everyone qualified as an authority to publish an opinion piece? Certainly not. Pitching and publishing op-eds requires a strong … [Read more...]

Filed Under: Business Development, Media Relations, Strategy Tagged With: earned media, Op ed

How to: Build a referral outreach program

June 30, 2021 by Emily Broadbent Leave a Comment

When you think of your target audience, do you think consumers? For many product-focused businesses, the buyer or consumer of your product is an obvious target. In the B2B realm, there’s often a … [Read more...]

Filed Under: Business Development, Marketing, Strategy

Multi-Channel Marketing: How to carry strategic messaging across multiple channels

March 8, 2021 by Marnie Grumbach Leave a Comment

“Marketing” is a broad term that some define as anything you do to promote and sell your products or services. As a marketer, I try to educate clients that marketing isn’t exactly anything related to … [Read more...]

Filed Under: Marketing, Strategy

Annual Planning – The Key to a Successful New Year

September 24, 2020 by Emily Broadbent Leave a Comment

We know many people are ready to say goodbye to 2020, but don’t rush the year away before planning for 2021. After everything this year has brought, it’s more important than ever to spend the time … [Read more...]

Filed Under: Marketing, Strategy Tagged With: annual planning

Event marketing nay-sayers: is it time to rethink virtual events?

September 7, 2020 by Emily Broadbent Leave a Comment

Here we are, five months into a global pandemic, and virtual meetings are our lifeline to keeping business - and arguably life - running somewhat as usual. Webinars and online events aren’t new to … [Read more...]

Filed Under: Event Marketing, Marketing, Strategy Tagged With: Event marketing, virtual events

First steps to developing an engaging B2B email newsletter

August 24, 2020 by Emily Broadbent Leave a Comment

Dashboard of email marketing campaign

We’ve talked about hearing from companies that they struggle with marketing their self-proclaimed boring business, and a lot of these concerns come up when we talk about B2B email marketing. Email … [Read more...]

Filed Under: Marketing, Strategy

4 big lessons we’ve learned from Covid and BLM in a few short months

July 28, 2020 by Emily Broadbent Leave a Comment

If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in March. It’s become clear that consumers have withstood a cosmic … [Read more...]

Filed Under: Marketing, Public Relations, Social Media, Strategy

Should you outsource your marketing or keep it in-house?

May 11, 2020 by Emily Broadbent Leave a Comment

Some companies are intimidated by the idea of hiring an outside marketing agency. Many believe they don’t need outside support because they have a marketing person (or team) in-house. The reality is, … [Read more...]

Filed Under: Marketing, Strategy

The Marketing Audit: What. Why. How?

January 13, 2020 by Marnie Grumbach Leave a Comment

Q1 is a great time to stop, take a close look at your marketing and communications efforts, measure and reflect. Even the most robust and savvy in-house marketing team may find it challenging to … [Read more...]

Filed Under: Branding, Marketing, Strategy

How to market a boring business

November 12, 2019 by Marnie Grumbach Leave a Comment

We’ve heard this one more than once: “what we do is so boring, it’s pretty hard to make us look interesting.” As professional services marketers, we’re not strangers to some seriously dry, … [Read more...]

Filed Under: Strategy

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