Here at Fluent IMC, we’re fairly preachy about the importance of strategy and planning before jumping into tactics. We recognize that some clients don’t require an exhaustive research and strategy … [Read more...]
The Marketing Audit: What. Why. How?
Every now and then, it's time to stop, take a close look at your marketing efforts, measure and reflect. Even the most robust and savvy in-house marketing team may find it challenging to review their … [Read more...]
How to market a boring business
We’ve heard this one more than once: “what we do is so boring, it’s pretty hard to make us look interesting.” As professional services marketers, we’re not strangers to some seriously dry, … [Read more...]
B2B marketing survey reveals how the C-suite makes buying decisions
LAST YEAR, TWO THIRDS MORE BUYERS RELIED ON CONTENT TO MAKE BUYING DECISIONS THAN IN 2014. As a B2B marketer, my clients turn to me for guidance on how to reach their buyers. With so many different … [Read more...]