Here we are, five months into a global pandemic, and virtual meetings are our lifeline to keeping business - and arguably life - running somewhat as usual. Webinars and online events aren’t new to … [Read more...]
First steps to developing an engaging B2B email newsletter
We’ve talked about hearing from companies that they struggle with marketing their self-proclaimed boring business, and a lot of these concerns come up when we talk about B2B email marketing. Email … [Read more...]
4 big lessons we’ve learned from Covid and BLM in a few short months
If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in March. It’s become clear that consumers have withstood a cosmic … [Read more...]
Should you outsource your marketing or keep it in-house?
Some companies are intimidated by the idea of hiring an outside marketing agency. Many believe they don’t need outside support because they have a marketing person (or team) in-house. The reality is, … [Read more...]
The Marketing Audit: What. Why. How?
Q1 is a great time to stop, take a close look at your marketing and communications efforts, measure and reflect. Even the most robust and savvy in-house marketing team may find it challenging to … [Read more...]
How to market a boring business
We’ve heard this one more than once: “what we do is so boring, it’s pretty hard to make us look interesting.” As professional services marketers, we’re not strangers to some seriously dry, … [Read more...]
How to get your story covered by local TV
As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a local TV station. Part of earning media coverage is knowing what, how … [Read more...]
It’s annual planning season…the hap-happiest season of all
It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for helping our clients develop a thoughtful, integrated marketing … [Read more...]
4 pillars of a solid marketing strategy
Here at Fluent IMC, we’re fairly preachy about the importance of strategy and planning before jumping into tactics. We recognize that some clients don’t require an exhaustive research and strategy … [Read more...]
B2B marketing survey reveals how the C-suite makes buying decisions
LAST YEAR, TWO THIRDS MORE BUYERS RELIED ON CONTENT TO MAKE BUYING DECISIONS THAN IN 2014. As a B2B marketer, my clients turn to me for guidance on how to reach their buyers. With so many different … [Read more...]