We all have opinions -- individuals and organizations. Does that make everyone qualified as an authority to publish an opinion piece? Certainly not. Pitching and publishing op-eds requires a strong … [Read more...]
How to: Build a referral outreach program
When you think of your target audience, do you think consumers? For many product-focused businesses, the buyer or consumer of your product is an obvious target. In the B2B realm, there’s often a … [Read more...]
Multi-Channel Marketing: How to carry strategic messaging across multiple channels
“Marketing” is a broad term that some define as anything you do to promote and sell your products or services. As a marketer, I try to educate clients that marketing isn’t exactly anything related to … [Read more...]
Annual Planning – The Key to a Successful New Year
We know many people are ready to say goodbye to 2020, but don’t rush the year away before planning for 2021. After everything this year has brought, it’s more important than ever to spend the time … [Read more...]
Event marketing nay-sayers: is it time to rethink virtual events?
Here we are, five months into a global pandemic, and virtual meetings are our lifeline to keeping business - and arguably life - running somewhat as usual. Webinars and online events aren’t new to … [Read more...]
First steps to developing an engaging B2B email newsletter
We’ve talked about hearing from companies that they struggle with marketing their self-proclaimed boring business, and a lot of these concerns come up when we talk about B2B email marketing. Email … [Read more...]
4 big lessons we’ve learned from Covid and BLM in a few short months
If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in March. It’s become clear that consumers have withstood a cosmic … [Read more...]
Should you outsource your marketing or keep it in-house?
Some companies are intimidated by the idea of hiring an outside marketing agency. Many believe they don’t need outside support because they have a marketing person (or team) in-house. The reality is, … [Read more...]
The Marketing Audit: What. Why. How?
Q1 is a great time to stop, take a close look at your marketing and communications efforts, measure and reflect. Even the most robust and savvy in-house marketing team may find it challenging to … [Read more...]
How to market a boring business
We’ve heard this one more than once: “what we do is so boring, it’s pretty hard to make us look interesting.” As professional services marketers, we’re not strangers to some seriously dry, … [Read more...]