We like to bookmark brands and digital ads we enjoy as we come across them. This sometimes serves as inspiration for ad campaigns we work on for our own clients, but often it’s just to share visuals … [Read more...]
The Marketing Audit: What. Why. How?
Q1 is a great time to stop, take a close look at your marketing and communications efforts, measure and reflect. Even the most robust and savvy in-house marketing team may find it challenging to … [Read more...]
Video + storytelling = A branding win-win
We recently had the privilege of helping Levey Day School with a messaging campaign. This amazing little school has a powerful parent network that came together as brand ambassadors. Their unique … [Read more...]
Why the fake news era makes media relations more important than ever
“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy to 2017’s immigration and health insurance reform, to Net … [Read more...]
What is a brand worth, really?
A brand is an investment. Time. Brainpower. Creativity. Consistency. And money. Businesses that invest in their brand want to know: is it worth it? Who better to ask about the value of a brand than … [Read more...]
Is co-branding your content a good idea?
Partnering with another professional expert can be a powerful way to not only demonstrate your expertise, but to vastly expand your reach – either to new geographic markets in which the partner has a … [Read more...]