“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy to 2017’s immigration and health insurance reform, to Net … [Read more...]
What is a brand worth, really?
A brand is an investment. Time. Brainpower. Creativity. Consistency. And money. Businesses that invest in their brand want to know: is it worth it? Who better to ask about the value of a brand than … [Read more...]
Is co-branding your content a good idea?
Partnering with another professional expert can be a powerful way to not only demonstrate your expertise, but to vastly expand your reach – either to new geographic markets in which the partner has a … [Read more...]