
How to measure your PR program’s effectiveness
The ROI of public relations has been elusive for many communications pros, mainly because returns on a brand awareness investment have historically not been easy
The ROI of public relations has been elusive for many communications pros, mainly because returns on a brand awareness investment have historically not been easy
There are aspects of our industry that are just plain confusing for our clients, not to mention family and friends. I give my dad a
“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy to 2017’s
We sort of hate buzz words, but there’s one we’re willing to use liberally: integrated. And we love having the chance to see an integrated
You have a wealth of knowledge in your industry. Why can it be so difficult to get the press we desire? Thanks to social channels,
by Trevor Jones, VP of Business Development at GWI In small companies, we often have to get our message out with relatively small marketing budgets.
There’s no better way to get candid feedback than to ask. Thanks to the Maine Public Relations Council’s professional development program “Meet the Media,” held