How to measure your PR program’s effectiveness
August 30, 2019
The ROI of public relations has been elusive for many communications pros, mainly because returns on a brand awareness investment have historically not been easy
Blog posts: Public Relations
Top 5 PR Lessons We Teach Every New Client
April 2, 2019
There are aspects of our industry that are just plain confusing for our clients, not to mention family and friends. I give my dad a
Why the fake news era makes media relations more important than ever
January 16, 2018
“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy to 2017’s
IMC at work: How we integrate sound PR practices with digital marketing
April 6, 2016
We sort of hate buzz words, but there’s one we’re willing to use liberally: integrated. And we love having the chance to see an integrated
Writing a media pitch can be tricky. 4 ways to get it right.
February 4, 2016
You have a wealth of knowledge in your industry. Why can it be so difficult to get the press we desire? Thanks to social channels,
5 Tips for Effectively Integrating Blogging and PR
February 27, 2015
by Trevor Jones, VP of Business Development at GWI In small companies, we often have to get our message out with relatively small marketing budgets.
Talking Shop with Reporters: Public Relations Tips from a Panel of Maine Media
June 18, 2013
There’s no better way to get candid feedback than to ask. Thanks to the Maine Public Relations Council’s professional development program “Meet the Media,” held