Most people, even if they’re only viewing them from a consumer’s perspective, are familiar with retargeting ads. After you view a certain product or visit
We often chat with clients and friends about getting started with digital marketing or advertising. A very early step is to set up a Google
When it comes to budgeting for digital advertising, some nonprofits may be eligible for financial assistance in the form of Google Ad Grants. Part of
As consumers spend more and more time on their devices, paid digital advertising is a logical channel to increase brand visibility. Compared to broadcast advertising,
Digital advertising can play an integral role in a marketing campaign designed to generate leads or increase brand visibility. Before you launch your campaigns, it’s
When it comes to advertising, we marketers have been trained to strive for something that stands out from the crowd. The goal is to capture
We like to bookmark brands and digital ads we enjoy as we come across them. This sometimes serves as inspiration for ad campaigns we work
Q: What drew you to digital advertising? I originally started in traditional advertising helping with tv/radio and print media buys. Digital was a growing space
It’s impossible to open your laptop or turn on your phone these days without seeing various forms of digital advertising, and if it’s a channel