How to get your story covered by local TV
November 1, 2019
As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a
The Fluent Blog
Video + storytelling = A branding win-win
October 31, 2019
We recently had the privilege of helping Levey Day School with a messaging campaign. This amazing little school has a powerful parent network that came
It’s annual planning season…the hap-happiest season of all
October 4, 2019
It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for
How to measure your PR program’s effectiveness
August 30, 2019
The ROI of public relations has been elusive for many communications pros, mainly because returns on a brand awareness investment have historically not been easy
Email Marketing: Dinosaur or Superhero?
June 13, 2019
We all know the basics of old-school email marketing: drip, drip, drip. Email fatigue. Unsubscribe. We’re often asked by clients: is email marketing worth our
Top 5 PR Lessons We Teach Every New Client
April 2, 2019
There are aspects of our industry that are just plain confusing for our clients, not to mention family and friends. I give my dad a
Fluent IMC receives three Golden Arrow Awards from Maine Public Relations Council
January 3, 2019
Fluent IMC took home three Golden Arrow Awards in a ceremony held at Rising Tide Brewing on December 12. The annual awards of the Maine
Recruiting marketing: reach and engage candidates in a digital reality
May 16, 2018
As a company, you spend a lot of time marketing to your buyers. As marketers, we spend a lot of time figuring out the best
Lessons learned from Cambridge Analytica’s use of Facebook Data
April 11, 2018
Several clients have asked us about the Cambridge Analytica use of data from Facebook and how this might impact their use of the platform, for