
We all have opinions — individuals and organizations. Does that make everyone qualified as an authority to publish an opinion piece? Certainly not. Pitching and
When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s gone into
In the ever-changing media landscape, we’ve become increasingly drawn into podcasts – both as consumers, and when we’re wearing our PR hats. They typically come
When you think of your target audience, do you think consumers? For many product-focused businesses, the buyer or consumer of your product is an obvious
Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or
We’ve been working in the PR realm long enough to see a number of shifts in best practices. While strategic communications and PR have always