We’re a small integrated marketing communications agency experiencing growth on the media buying and digital advertising side of our business. We’re looking for a freelancer/contractor to jump into building and managing digital advertising campaigns. If you’re a hands-on pro in this area, read on.
The Digital Advertising Strategist will work daily within our accounts to implement, optimize, and monitor campaigns, ensure KPIs are being met, provide reports on trends, continuously innovate, and be strategic with campaigns to maximize brand visibility and lead generation results. This position could progress into direct communication with the client, so excellent customer service skills are important, along with the ability to communicate information with colleagues/clients who may have a wide range of digital advertising knowledge. You’ll need to be a rockstar with ads for Display and Social (Facebook, LinkedIn, and Instagram) as well as media buying.
Responsibilities and Duties:
- Manage Google Ad accounts, including team communication and optimization
- Implement strategy focused on client marketing goals, best practices, and performance analysis
- Collaborate with the team to ensure all marketing efforts are seamlessly executed
- Maintain account compliance, following Google Ad Account guidelines
- Follow current best practices
- Manage additional paid marketing efforts (Facebook/Instagram/LinkedIn)
- Provide constructive feedback and contribute to strategic processes
- Serve as client advocate
- Continually learn new strategies to grow personal skill sets
- Identifying bottlenecks, troubleshooting, and providing solutions to execute on client accounts
- Collaborate with Director of Strategy and Account Manager to develop, implement, and manage paid digital advertising campaigns across all platforms (paid search, paid social, display, etc.)
- Interface with creative team members and vendors to facilitate the production of advertising assets
- Manage the publishing of all paid digital advertising assets
- Prepare and implement media placement strategies
- Conduct competitive and audience digital marketing research
- Audit and optimize new & existing ad campaigns to ensure KPIs are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS—both short and long term
- Live and breathe data and spreadsheets—either an expert in (or excited to learn and become certified in) Google Analytics.
- Support sales and client management efforts as needed
- Update the team weekly via weekly emails, calls, and reports on current status of account, successes, and strategy moving forward
- Make suggestions, test your ideas, and develop your own style
Qualifications:
- 2-4 years experience with Google Ads (Formerly Google AdWords)
- Degree or certification in advertising or digital marketing preferred
- Knowledge in remarketing, conversion and advanced targeting tactics
- An understanding of (Google) Analytics and statistics
- Proven experience with buying media on multiple platforms – (Google Ads, Facebook, LinkedIn, Instagram, YouTube ads, etc.)
- Presentation skills (PowerPoint or Google Slides)
- Very strong computer and internet skills (G-Suite a plus!)
- An ability to thrive in an energizing environment while managing several projects simultaneously with strong time management and prioritization skills
- Strong knowledge of online funnel marketing strategies, funnel building, and best practice for testing
- Great analytical skills and the ability to combine and/or cross-reference data from multiple platforms into informative reports
- Experience with audience and buyer persona research
- Possess a strong technical understanding and ability to pick up new tools quickly
- Addiction to understanding current technologies and trends in tool policies, strategies, trends, design tools and applications
- Passionate about continuous learning and professional skill development; you are enthusiastic about collaborating with our team
- Personality, drive, and excitement will hold priority over experience—being a beginner is fine as long as you’re confident in your ability to learn new skills and willing to jump in with both feet to a fast-paced role
- Excellent communication skills with the ability to explain complex concepts
- Ability to work collaboratively on goal driven strategies and tasks
- An ability to think quickly and creatively
- A legitimate desire for continual learning and development
- An ability to manage time independently
Technical Qualifications:
- Bachelor’s Degree in Communications or Marketing or related subject matter
- One to two years of experience with social media management
- One to two years of marketing experience
- Experience with major social media platforms
- Experience with content creation, copywriting, graphic design, web design and strategy, data collection and analysis
- Creative problem-solving skills
- Advanced technology skills
- Strong verbal and written communication skills
- Strong attention to detail
- Ability to work independently and as part of a team
Fluent IMC is a small and nimble integrated marketing communications agency working with professional services firms, nonprofits and other B2C and B2B clients. You can learn more about us at www.fluentimc.com.
This is a contract position that could grow into a full-time role as we scale. We anticipate at least a 6 month contract as we support several clients with robust advertising campaigns set to launch in Q3 and Q4 ‘21.
How to apply:
If you meet the outlined criteria, please send your resume, cover letter and freelance rate requirements to marnie@fluentimc.com.
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