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The Fluent Blog

Brands that are doing digital advertising right

December 14, 2020 by Emily Broadbent Leave a Comment

We like to bookmark brands and digital ads we enjoy as we come across them. This sometimes serves as inspiration for ad campaigns we work on for our own clients, but often it’s just to share visuals … [Read more...]

Filed Under: Branding, Copywriting, Digital Advertising

How to apply a short psychology lesson to your marketing content

February 18, 2013 by Marnie Grumbach Leave a Comment

In my next life (or maybe even in the next chapter of my life) I vow to study psychology. I am truly fascinated by how the human brain functions. My challenge as a marketer is to apply what scientists … [Read more...]

Filed Under: Content Marketing, Copywriting

Lessons from Apple’s copywriters…

July 8, 2011 by Marnie Grumbach Leave a Comment

This blog post by Russ Henneberry on copyblogger.com made me wonder: are Apple’s copywriters the real geniuses behind society’s lust for iPads and Macbooks? There’s no question that Apple hires the … [Read more...]

Filed Under: Copywriting

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