In my next life (or maybe even in the next chapter of my life) I vow to study psychology. I am truly fascinated by how the human brain functions. My challenge as a marketer is to apply what scientists … [Read more...]
Lessons from Apple’s copywriters…
This blog post by Russ Henneberry on copyblogger.com made me wonder: are Apple’s copywriters the real geniuses behind society’s lust for iPads and Macbooks? There’s no question that Apple hires the … [Read more...]