We all know the basics of old-school email marketing: drip, drip, drip. Email fatigue. Unsubscribe. We’re often asked by clients: is email marketing worth our time? They argue that audiences are so … [Read more...]
5 Tips for Effectively Integrating Blogging and PR
by Trevor Jones, VP of Business Development at GWI In small companies, we often have to get our message out with relatively small marketing budgets. The good news is that the age of content … [Read more...]
Why & How You Should Get Team Members Involved in Business Blogging
Many thanks to a Fluent client, Trevor Jones, Director of Marketing and Product Development at GWI, for authoring this guest post on business blogging. Whether your goals are brand awareness, improved … [Read more...]
How to apply a short psychology lesson to your marketing content
In my next life (or maybe even in the next chapter of my life) I vow to study psychology. I am truly fascinated by how the human brain functions. My challenge as a marketer is to apply what scientists … [Read more...]
The one word you shouldn’t use (as much) on your website
Most marketers should revisit their web copy with a big red pen. Some of the largest brands and well-respected companies make a common mistake in their website messaging: they use the word “We” far … [Read more...]
Is Content Marketing taking the throne?
“Content is King.” We’ve been hearing this phrase since 1996 when Bill Gates first predicted that success on the Internet would be in the form of sharing information and entertainment. This one motto … [Read more...]
3 Ways to Stay On the Content Writing Wagon
It’s easy to fall behind on producing fresh, custom web content. I write and edit blogs and websites for a living and it’s tough to set aside time for my own content writing. But if you’re serious … [Read more...]