There are aspects of our industry that are just plain confusing for our clients, not to mention family and friends. I give my dad a ton of credit. When I first launched the Fluent IMC website, he knew … [Read more...]
Event Marketing: Do the pros outweigh the cons?
Event marketing is notoriously time consuming and expensive. If you're on a shoestring budget, hosting or sponsoring events can be a risky investment. The time spent on planning, designing … [Read more...]