Most people, even if they’re only viewing them from a consumer’s perspective, are familiar with retargeting ads. After you view a certain product or visit a website, they’re the ads that then start … [Read more...]
How to: Connect Google Analytics to a wordpress website
We often chat with clients and friends about getting started with digital marketing or advertising. A very early step is to set up a Google Analytics account and connect it to your website. This is … [Read more...]
How to: enroll your nonprofit in Google Ad Grants
When it comes to budgeting for digital advertising, some nonprofits may be eligible for financial assistance in the form of Google Ad Grants. Part of the “Google for Nonprofits” benefits, Google Ad … [Read more...]
How to: Set a realistic digital advertising budget
As consumers spend more and more time on their devices, paid digital advertising is a logical channel to increase brand visibility. Compared to broadcast advertising, digital advertising is … [Read more...]
Tracking tools to have in place before you get started with digital advertising
Digital advertising can play an integral role in a marketing campaign designed to generate leads or increase brand visibility. Before you launch your campaigns, it’s critical to set up tracking … [Read more...]
What’s the difference between native and display advertising?
When it comes to advertising, we marketers have been trained to strive for something that stands out from the crowd. The goal is to capture attention, and to do that effectively advertisers develop a … [Read more...]
Brands that are doing digital advertising right
We like to bookmark brands and digital ads we enjoy as we come across them. This sometimes serves as inspiration for ad campaigns we work on for our own clients, but often it’s just to share visuals … [Read more...]
Fluent Q+A with Becky Gauthier
Q: What drew you to digital advertising? I originally started in traditional advertising helping with tv/radio and print media buys. Digital was a growing space at the time so when an opportunity … [Read more...]
How to: Increase brand visibility via digital advertising
It’s impossible to open your laptop or turn on your phone these days without seeing various forms of digital advertising, and if it’s a channel you haven’t yet worked into your marketing strategy, you … [Read more...]