In my next life (or maybe even in the next chapter of my life) I vow to study psychology. I am truly fascinated by how the human brain functions. My challenge as a marketer is to apply what scientists … [Read more...]
The one word you shouldn’t use (as much) on your website
Most marketers should revisit their web copy with a big red pen. Some of the largest brands and well-respected companies make a common mistake in their website messaging: they use the word “We” far … [Read more...]
Is Content Marketing taking the throne?
“Content is King.” We’ve been hearing this phrase since 1996 when Bill Gates first predicted that success on the Internet would be in the form of sharing information and entertainment. This one motto … [Read more...]
3 Ways to Stay On the Content Writing Wagon
It’s easy to fall behind on producing fresh, custom web content. I write and edit blogs and websites for a living and it’s tough to set aside time for my own content writing. But if you’re serious … [Read more...]
4 reasons to create a social media editorial calendar
A hard and fast deadline is a powerful motivator. When it comes to generating fresh content for multiple social media channels, planning in advance can mean the difference between higher search engine … [Read more...]
Lessons from Apple’s copywriters…
This blog post by Russ Henneberry on copyblogger.com made me wonder: are Apple’s copywriters the real geniuses behind society’s lust for iPads and Macbooks? There’s no question that Apple hires the … [Read more...]