by Trevor Jones, VP of Business Development at GWI In small companies, we often have to get our message out with relatively small marketing budgets. The good news is that the age of content … [Read more...]
The anatomy of a broadcast ad that sells
Anyone can write a script for a broadcast ad. It’s only 30 seconds of copy…how hard can it be? The truth is, the less time you have to convey a message the harder it is to be effective. Writing ad … [Read more...]
Who cares? Your target audience does, once you find them
What good is a compelling message if doesn’t reach the right audience? Many businesses and organizations make two common mistakes when trying to determine their target audience. The first … [Read more...]
Why & How You Should Get Team Members Involved in Business Blogging
Many thanks to a Fluent client, Trevor Jones, Director of Marketing and Product Development at GWI, for authoring this guest post on business blogging. Whether your goals are brand awareness, improved … [Read more...]
What’s the Difference Between Marketing and Business Development?
Marketing. Business Development. I hear these words used interchangeably all the time. If you want more business, everything you do to achieve that goal could be called “business development,” right? … [Read more...]
Talking Shop with Reporters: Public Relations Tips from a Panel of Maine Media
There’s no better way to get candid feedback than to ask. Thanks to the Maine Public Relations Council’s professional development program “Meet the Media,” held Friday, June 14th at UNE in Portland, … [Read more...]
Event Marketing: Do the pros outweigh the cons?
Event marketing is notoriously time consuming and expensive. If you're on a shoestring budget, hosting or sponsoring events can be a risky investment. The time spent on planning, designing … [Read more...]
Top 3 Reasons Why LinkedIn is Key to Social Media Marketing for Businesses
Of the social networking tools available, there is one that professional services firms shouldn’t overlook: LinkedIn. Sure, there are plenty of other important Internet marketing players: Twitter, … [Read more...]
The power of the call-to-action: How to give your prospects turn-by-turn directions
Remember the days of taking road trips with actual maps? I’ll never forget making the trip back to college from Maine to Pennsylvania with my sister with no cell phones and nothing but a stack of AAA … [Read more...]
Writing a positioning statement: a four part formula
Branding is all about positioning. One of the most useful branding exercises is writing the positioning statement. We’re not talking about a sentence that one person within your organization can sit … [Read more...]