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Ideas + Insights
4 min read
5 Tips for Effectively Integrating Blogging and PR
by Trevor Jones, VP of Business Development at GWI In small companies, we often have to get our message out with relatively small...
5 min read
The anatomy of a broadcast ad that sells
Anyone can write a script for a broadcast ad. It’s only 30 seconds of copy…how hard can it be? The truth is, the less time you have to...
2 min read
Who cares? Your target audience does, once you find them
What good is a compelling message if doesn’t reach the right audience? Many businesses and organizations make two common mistakes when...
4 min read
Why & How You Should Get Team Members Involved in Business Blogging
Many thanks to a Fluent client, Trevor Jones, Director of Marketing and Product Development at GWI, for authoring this guest post on...
3 min read
What’s the Difference Between Marketing and Business Development?
Marketing. Business Development. I hear these words used interchangeably all the time. If you want more business, everything you do to...
2 min read
Talking Shop with Reporters: Public Relations Tips from a Panel of Maine Media
There’s no better way to get candid feedback than to ask. Thanks to the Maine Public Relations Council’s professional development program...
3 min read
Event Marketing: Do the pros outweigh the cons?
Event marketing is notoriously time consuming and expensive. If you’re on a shoestring budget, hosting or sponsoring events can be a...
3 min read
Top 3 Reasons Why LinkedIn is Key to Social Media Marketing for Businesses
Of the social networking tools available, there is one that professional services firms shouldn’t overlook: LinkedIn. Sure, there are...
2 min read
The power of the call-to-action: How to give your prospects turn-by-turn directions
Remember the days of taking road trips with actual maps? I’ll never forget making the trip back to college from Maine to Pennsylvania...
3 min read
Writing a positioning statement: a four part formula
Branding is all about positioning. One of the most useful branding exercises is writing the positioning statement. We’re not talking...
2 min read
How to apply a short psychology lesson to your marketing content
In my next life (or maybe even in the next chapter of my life) I vow to study psychology. I am truly fascinated by how the human brain...
2 min read
The one word you shouldn’t use (as much) on your website
Most marketers should revisit their web copy with a big red pen. Some of the largest brands and well-respected companies make a common...
3 min read
Is Content Marketing taking the throne?
“Content is King.” We’ve been hearing this phrase since 1996 when Bill Gates first predicted that success on the Internet would be in the...
2 min read
3 Ways to Stay On the Content Writing Wagon
It’s easy to fall behind on producing fresh, custom web content. I write and edit blogs and websites for a living and it’s tough to set...
3 min read
4 reasons to create a social media editorial calendar
A hard and fast deadline is a powerful motivator. When it comes to generating fresh content for multiple social media channels, planning...
1 min read
Lessons from Apple’s copywriters…
This blog post by Russ Henneberry on copyblogger.com made me wonder: are Apple’s copywriters the real geniuses behind society’s lust for...
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