Ideas + Insights

We all have opinions — individuals and organizations. Does that make everyone qualified as an authority to publish an opinion piece?...

When you think of your target audience, do you think consumers? For many product-focused businesses, the buyer or consumer of your...

“Marketing” is a broad term that some define as anything you do to promote and sell your products or services. As a marketer, I try to...

We know many people are ready to say goodbye to 2020, but don’t rush the year away before planning for 2021. After everything this year...

Here we are, five months into a global pandemic, and virtual meetings are our lifeline to keeping business – and arguably life – running...

We’ve talked about hearing from companies that they struggle with marketing their self-proclaimed boring business, and a lot of these...

If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in...

Some companies are intimidated by the idea of hiring an outside marketing agency. Many believe they don’t need outside support because...

Q1 is a great time to stop, take a close look at your marketing and communications efforts, measure and reflect. Even the most robust and...

We’ve heard this one more than once: “what we do is so boring, it’s pretty hard to make us look interesting.” As professional services...

As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a local TV...

It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for helping...

Here at Fluent IMC, we’re fairly preachy about the importance of strategy and planning before jumping into tactics. We recognize that...

LAST YEAR, TWO THIRDS MORE BUYERS RELIED ON CONTENT TO MAKE BUYING DECISIONS THAN IN 2014. As a B2B marketer, my clients turn to me for...