How to: Develop a story arc to guide your PR strategy
In our world, public relations is so much more than just blasting out a press release and hoping for the best. Yes, press releases have...
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Ideas + Insights
3 min read
How to: Earn media coverage about your business launch
When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s...
4 min read
How to: Leverage podcast pitching in your PR plan
In the ever-changing media landscape, we’ve become increasingly drawn into podcasts – both as consumers, and when we’re wearing our PR...
3 min read
How to: Earn coverage for your story in a competitive media landscape
Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or...
4 min read
5 things that make a career in PR harder than it was 5 years ago
We’ve been working in the PR realm long enough to see a number of shifts in best practices. While strategic communications and PR have...
5 min read
How to: prepare for your interview with a journalist
You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative...
2 min read
Fluent Q+A with Emily Broadbent
New on the blog – interviews with our own team. A quick look at how we got to where we are now, and what we love about our industry!...
4 min read
4 big lessons we’ve learned from Covid and BLM in a few short months
If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in...
3 min read
How to get your story covered by local TV
As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a local TV...
5 min read
It’s annual planning season…the hap-happiest season of all
It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for helping...
3 min read
How to measure your PR program’s effectiveness
The ROI of public relations has been elusive for many communications pros, mainly because returns on a brand awareness investment have...
3 min read
Top 5 PR Lessons We Teach Every New Client
There are aspects of our industry that are just plain confusing for our clients, not to mention family and friends. I give my dad a ton...
4 min read
Why the fake news era makes media relations more important than ever
“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy...
3 min read
IMC at work: How we integrate sound PR practices with digital marketing
We sort of hate buzz words, but there’s one we’re willing to use liberally: integrated. And we love having the chance to see an...
3 min read
Writing a media pitch can be tricky. 4 ways to get it right.
You have a wealth of knowledge in your industry. Why can it be so difficult to get the press we desire? Thanks to social channels, not...
4 min read
5 Tips for Effectively Integrating Blogging and PR
by Trevor Jones, VP of Business Development at GWI In small companies, we often have to get our message out with relatively small...
2 min read
Talking Shop with Reporters: Public Relations Tips from a Panel of Maine Media
There’s no better way to get candid feedback than to ask. Thanks to the Maine Public Relations Council’s professional development program...
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