Ideas + Insights

In our world, public relations is so much more than just blasting out a press release and hoping for the best. Yes, press releases have...

When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s...

In the ever-changing media landscape, we’ve become increasingly drawn into podcasts – both as consumers, and when we’re wearing our PR...

Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or...

We’ve been working in the PR realm long enough to see a number of shifts in best practices. While strategic communications and PR have...

You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative...

New on the blog – interviews with our own team. A quick look at how we got to where we are now, and what we love about our industry!...

If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in...

As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a local TV...

It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for helping...

The ROI of public relations has been elusive for many communications pros, mainly because returns on a brand awareness investment have...

There are aspects of our industry that are just plain confusing for our clients, not to mention family and friends. I give my dad a ton...

“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy...

We sort of hate buzz words, but there’s one we’re willing to use liberally: integrated. And we love having the chance to see an...

You have a wealth of knowledge in your industry. Why can it be so difficult to get the press we desire? Thanks to social channels, not...

by Trevor Jones, VP of Business Development at GWI In small companies, we often have to get our message out with relatively small...

There’s no better way to get candid feedback than to ask. Thanks to the Maine Public Relations Council’s professional development program...