How to: Develop a story arc to guide your PR strategy
In our world, public relations is so much more than just blasting out a press release and hoping for the best. Yes, press releases have...
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Ideas + Insights
- 3 min
Are retargeting ads a dying tactic? How to rethink your remarketing program
Most people, even if they’re only viewing them from a consumer’s perspective, are familiar with retargeting ads. After you view a certain...
- 1 min
How to: Connect Google Analytics to a wordpress website
We often chat with clients and friends about getting started with digital marketing or advertising. A very early step is to set up a...
- 2 min
How to: enroll your nonprofit in Google Ad Grants
When it comes to budgeting for digital advertising, some nonprofits may be eligible for financial assistance in the form of Google Ad...
- 3 min
How to: Set a realistic digital advertising budget
As consumers spend more and more time on their devices, paid digital advertising is a logical channel to increase brand visibility....
- 4 min
Tracking tools to have in place before you get started with digital advertising
Digital advertising can play an integral role in a marketing campaign designed to generate leads or increase brand visibility. Before you...
- 4 min
How to: Gain authority through op-eds
We all have opinions — individuals and organizations. Does that make everyone qualified as an authority to publish an opinion piece?...
- 3 min
How to: Earn media coverage about your business launch
When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s...
- 4 min
How to: Leverage podcast pitching in your PR plan
In the ever-changing media landscape, we’ve become increasingly drawn into podcasts – both as consumers, and when we’re wearing our PR...
- 4 min
How to: Build a referral outreach program
When you think of your target audience, do you think consumers? For many product-focused businesses, the buyer or consumer of your...
- 3 min
How to: Earn coverage for your story in a competitive media landscape
Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or...
- 4 min
5 things that make a career in PR harder than it was 5 years ago
We’ve been working in the PR realm long enough to see a number of shifts in best practices. While strategic communications and PR have...
- 2 min
What’s the difference between native and display advertising?
When it comes to advertising, we marketers have been trained to strive for something that stands out from the crowd. The goal is to...
- 7 min
Multi-Channel Marketing: How to carry strategic messaging across multiple channels
“Marketing” is a broad term that some define as anything you do to promote and sell your products or services. As a marketer, I try to...
- 5 min
How to: prepare for your interview with a journalist
You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative...
- 3 min
Brands that are doing digital advertising right
We like to bookmark brands and digital ads we enjoy as we come across them. This sometimes serves as inspiration for ad campaigns we work...
- 2 min
Fluent Q+A with Becky Gauthier
I originally started in traditional advertising helping with tv/radio and print media buys. Digital was a growing space at the time so...
- 3 min
How to: Increase brand visibility via digital advertising
It’s impossible to open your laptop or turn on your phone these days without seeing various forms of digital advertising, and if it’s a...
- 3 min
Fluent Q+A with Marnie Grumbach
Q: How did you come to start fluent? Q: Why did you choose the name fluent? When I launched fluent, I was primarily targeting clients...
- 3 min
Agency life: tools of the trade
One of the perks of our job is that no two days are ever the same. We might be spending much of our day at a desk, visiting clients for...
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