There are multiple mechanisms for online advertising that range from Pay-Per-Click (PPC) advertising to online banner ads to social media advertising.
Online advertising is just one of many tools that businesses should consider as part of the digital marketing mix. The goals include gaining brand recognition, generating new leads/web traffic and ultimately increasing revenues as a result of enhanced online exposure.
Fluent IMC helps clients develop, execute and measure Online Advertising campaigns that integrate with your larger goals. We recommend the best online channels, design ad campaigns that integrate with other marketing initiatives and carefully track engagements and incoming leads. We also help you develop a business development strategy to nurture and convert those online leads into clients.