Recruiting marketing: reach and engage candidates in a digital reality
As a company, you spend a lot of time marketing to your buyers. As marketers, we spend a lot of time figuring out the best ways to reach...
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Ideas + Insights
3 min read
Lessons learned from Cambridge Analytica’s use of Facebook Data
Several clients have asked us about the Cambridge Analytica use of data from Facebook and how this might impact their use of the...
4 min read
Why the fake news era makes media relations more important than ever
“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy...
1 min read
We have our very own drone pilot!
The Fluent team has had a lot to celebrate this past year, and we want to share another bit of news that we’re pretty excited about....
3 min read
Simple or sophisticated: Email automation is powerful
A meaningful email automation campaign doesn’t have to be complex or expensive. You know it. We know it. Selling a high-level service is...
2 min read
Over Boosting Facebook Posts Leads to Unfollows
As you explore your social media feeds on a given day, are you seeing the same Facebook or Instagram post over and over again? It’s no...
6 min read
Going Live on Facebook in 3… 2… 1!
In April of 2016, Mark Zuckerberg announced Facebook Live would no longer be just for celebrities and large news organizations, everyone...
1 min read
Fluent welcomes Bryan Roche
We are excited to welcome the newest member of our growing team, Bryan Roche. Roche joins the team as a Public Relations & Digital...
3 min read
Your marketing strategy + video: How to avoid a video production failure
Now that every cellphone has a video camera and social media platforms have the option to go “live,” creating video is easier than ever....
2 min read
Three Ways to Keep Your WordPress Website Secure
WordPress’s popularity as a content management system (CMS) has advantages and disadvantages when it comes to security. Its popularity...
1 min read
Future changes by Google make it essential to encrypt your website
Google has been slowly rolling out changes to its search algorithm as well as the Google Chrome Browser that favor encrypted websites....
4 min read
4 pillars of a solid marketing strategy
Here at Fluent IMC, we’re fairly preachy about the importance of strategy and planning before jumping into tactics. We recognize that...
4 min read
How’s Your Online Hygiene? 3 ways to keep it healthy
Our Online Marketing Director Peter Anania shares tips for keeping your online presence clean and healthy… You’ve probably heard of...
3 min read
On-air and online: Make the most of your ad buy with a media mix
MINOLTA DIGITAL CAMERA Advertising is all about top-of-mind awareness. Even though most (if not every) company wants top-of-mind...
3 min read
IMC at work: How we integrate sound PR practices with digital marketing
We sort of hate buzz words, but there’s one we’re willing to use liberally: integrated. And we love having the chance to see an...
3 min read
What is a brand worth, really?
A brand is an investment. Time. Brainpower. Creativity. Consistency. And money. Businesses that invest in their brand want to know: is it...
3 min read
Are you strategic about your referral network?
You have a strategy for reaching prospective clients. What about for reaching your referral sources? For many B2B professionals, referral...
3 min read
B2B marketing survey reveals how the C-suite makes buying decisions
LAST YEAR, TWO THIRDS MORE BUYERS RELIED ON CONTENT TO MAKE BUYING DECISIONS THAN IN 2014. As a B2B marketer, my clients turn to me for...
4 min read
Is co-branding your content a good idea?
Partnering with another professional expert can be a powerful way to not only demonstrate your expertise, but to vastly expand your reach...
3 min read
Writing a media pitch can be tricky. 4 ways to get it right.
You have a wealth of knowledge in your industry. Why can it be so difficult to get the press we desire? Thanks to social channels, not...
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