Fluent Q+A with Marnie Grumbach
Q: How did you come to start fluent? Q: Why did you choose the name fluent? When I launched fluent, I was primarily targeting clients...
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Ideas + Insights
3 min read
Agency life: tools of the trade
One of the perks of our job is that no two days are ever the same. We might be spending much of our day at a desk, visiting clients for...
2 min read
Fluent Q+A with Emily Broadbent
New on the blog – interviews with our own team. A quick look at how we got to where we are now, and what we love about our industry!...
6 min read
Annual Planning – The Key to a Successful New Year
We know many people are ready to say goodbye to 2020, but don’t rush the year away before planning for 2021. After everything this year...
5 min read
Event marketing nay-sayers: is it time to rethink virtual events?
Here we are, five months into a global pandemic, and virtual meetings are our lifeline to keeping business – and arguably life – running...
3 min read
First steps to developing an engaging B2B email newsletter
We’ve talked about hearing from companies that they struggle with marketing their self-proclaimed boring business, and a lot of these...
3 min read
Ask these 5 questions before you hire a marketing agency
Brands choose to work with us for a number of reasons – to assess and fine tune the look and feel of their brand, to leverage their...
4 min read
4 big lessons we’ve learned from Covid and BLM in a few short months
If you’re paying attention, you know that the worlds of public relations and marketing are already different from what they were in...
3 min read
Should you outsource your marketing or keep it in-house?
Some companies are intimidated by the idea of hiring an outside marketing agency. Many believe they don’t need outside support because...
3 min read
The Marketing Audit: What. Why. How?
Q1 is a great time to stop, take a close look at your marketing and communications efforts, measure and reflect. Even the most robust and...
1 min read
Fluent IMC receives awards recognizing national communications campaign
Fluent IMC, was recognized last week at the Maine Public Relations Council’s Golden Arrow Awards for its work in 2019, receiving a Gold...
1 min read
Emily Broadbent promoted to Account Manager
“Emily is incredibly valuable to Fluent’s team. She contributes the ideal mix of a strategic mindset, creative vision, organization and...
3 min read
How to market a boring business
We’ve heard this one more than once: “what we do is so boring, it’s pretty hard to make us look interesting.” As professional services...
3 min read
How to get your story covered by local TV
As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a local TV...
2 min read
Video + storytelling = A branding win-win
We recently had the privilege of helping Levey Day School with a messaging campaign. This amazing little school has a powerful parent...
5 min read
It’s annual planning season…the hap-happiest season of all
It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for helping...
3 min read
How to measure your PR program’s effectiveness
The ROI of public relations has been elusive for many communications pros, mainly because returns on a brand awareness investment have...
3 min read
Email Marketing: Dinosaur or Superhero?
We all know the basics of old-school email marketing: drip, drip, drip. Email fatigue. Unsubscribe. We’re often asked by clients: is...
3 min read
Top 5 PR Lessons We Teach Every New Client
There are aspects of our industry that are just plain confusing for our clients, not to mention family and friends. I give my dad a ton...
1 min read
Fluent IMC receives three Golden Arrow Awards from Maine Public Relations Council
Fluent IMC took home three Golden Arrow Awards in a ceremony held at Rising Tide Brewing on December 12. The annual awards of the Maine...
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