targeted media outreach
Meaningful media pitching goes far beyond blasting a press release, hoping to get covered. In fact, some of our most successful campaigns had no press release at all. We work with our clients to identify target media outlets and spend time developing a custom media relations strategy. As an agency, we build and nurture relationships with journalists to earn their trust. This helps open the door for conversation when it’s time to pitch them specific story ideas we know fit within their editorial focus. Our PR experience includes earning placements with local, national and trade publications and online outlets. We’re proud to have received several Golden Arrow awards for projects ranging from integrated campaigns to earned media coverage.