Not every marketer is a big-picture person or a long-term planner. This annual planning & budgeting training is designed for teams who want to:
• Assess which marketing efforts make sense to include in the coming year.
• Consider how new marketing efforts might work into an existing plan.
• Develop an annual marketing plan complete with measurable goals and tactics.
• Create a budget to plan for marketing spends in advance.
This training can also be customized to include a strategy phase, which is always our step 1 with new clients prior to developing integrated marketing plans.