Not every marketer is a big-picture person or a long-term planner. This annual planning & budgeting training is designed for teams who want to:

• Assess which marketing efforts make sense to include in the coming year.

• Consider how new marketing efforts might work into an existing plan.

• Develop an annual marketing plan complete with measurable goals and tactics.

• Create a budget to plan for marketing spends in advance.

This training can also be customized to include a strategy phase, which is always our step 1 with new clients prior to developing integrated marketing plans.