How to market a boring business
November 12, 2019
We’ve heard this one more than once: “what we do is so boring, it’s pretty hard to make us look interesting.” As professional services marketers,
Blog posts: Strategy
How to get your story covered by local TV
November 1, 2019
As an integrated firm, PR is a big part of our day-to-day work for clients. We’re often asked if a client’s idea will interest a
It’s annual planning season…the hap-happiest season of all
October 4, 2019
It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for
4 pillars of a solid marketing strategy
December 1, 2016
Here at Fluent IMC, we’re fairly preachy about the importance of strategy and planning before jumping into tactics. We recognize that some clients don’t require
B2B marketing survey reveals how the C-suite makes buying decisions
February 16, 2016
LAST YEAR, TWO THIRDS MORE BUYERS RELIED ON CONTENT TO MAKE BUYING DECISIONS THAN IN 2014. As a B2B marketer, my clients turn to me