We believe in the influence of third-party media coverage

You have expertise, industry knowledge, a mission or a story to tell. We help our clients build awareness as thought leaders through public relations and earned media. Our media relations programs are both strategic and rooted in our belief that brands earn greater credibility when their story is told or published by a trustworthy third party media outlet or a respected affiliate brand. 

We develop and execute public relations campaigns and utilize our integrated approach to maximize earned media exposure by leveraging it across digital brand channels and within content marketing programs.

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targeted media outreach

Meaningful media pitching goes far beyond blasting a press release, hoping to get covered. In fact, some of our most successful campaigns had no press release at all. We work with our clients to identify target media outlets and spend time developing a custom media relations strategy. As an agency, we build and nurture relationships with journalists to earn their trust. This helps open the door for conversation when it’s time to pitch them specific story ideas we know fit within their editorial focus. Our PR experience includes earning placements with local, national and trade publications and online outlets. We’re proud to have received several Golden Arrow awards for projects ranging from integrated campaigns to earned media coverage.

Executive visibility + speaking opportunities

We identify and secure opportunities for our clients to earn executive visibility opportunities through writing, interviews, speaking engagements, podcast guest interviews, opeds and much more. We also nominate our clients for key awards that will recognize them for their achievements and expertise. 

Reporting + analytics

Our efforts are measurable, and we industry specialized software and reporting tools to provide our clients with a comprehensive overview of public relations, advertising, and digital marketing efforts. From competitor analysis to share of voice, coverage reach and advertising value equivalency, we customize client reports to align with your KPIs. 

Media Training

We know that even the most knowledgeable professionals can find media interviews to be nerve wracking. We understand the preparation it takes to ensure your comments during an interview are educational, engaging, and on point. Our team works one-on-one with your spokespeople to help them prepare by fine tuning messaging, streamlining talking points and role playing a journalist interview.