The ROI of public relations has been elusive for many communications pros, mainly because returns on a brand awareness investment have historically not been easy to calculate financially. This has … [Read more...]
Top 5 PR Lessons We Teach Every New Client
There are aspects of our industry that are just plain confusing for our clients, not to mention family and friends. I give my dad a ton of credit. When I first launched the Fluent IMC website, he knew … [Read more...]
Why the fake news era makes media relations more important than ever
“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy to 2017’s immigration and health insurance reform, to Net … [Read more...]
IMC at work: How we integrate sound PR practices with digital marketing
We sort of hate buzz words, but there's one we're willing to use liberally: integrated. And we love having the chance to see an integrated strategy in action. Our client, Quantive Business Valuations, … [Read more...]
Writing a media pitch can be tricky. 4 ways to get it right.
You have a wealth of knowledge in your industry. Why can it be so difficult to get the press we desire? Thanks to social channels, not only can you be seen and heard all around the world, but so can … [Read more...]
5 Tips for Effectively Integrating Blogging and PR
by Trevor Jones, VP of Business Development at GWI In small companies, we often have to get our message out with relatively small marketing budgets. The good news is that the age of content … [Read more...]
Talking Shop with Reporters: Public Relations Tips from a Panel of Maine Media
There’s no better way to get candid feedback than to ask. Thanks to the Maine Public Relations Council’s professional development program “Meet the Media,” held Friday, June 14th at UNE in Portland, … [Read more...]