It’s October. Q1 will be here in a flash. Now is the time for budgeting, planning and getting 2020 in order. ‘Tis the season for helping our clients develop a thoughtful, integrated marketing … [Read more...]
How to measure your PR program’s effectiveness
The ROI of public relations has been elusive for many communications pros, mainly because returns on a brand awareness investment have historically not been easy to calculate financially. This has … [Read more...]
Email Marketing: Dinosaur or Superhero?
We all know the basics of old-school email marketing: drip, drip, drip. Email fatigue. Unsubscribe. We’re often asked by clients: is email marketing worth our time? They argue that audiences are so … [Read more...]
Recruiting marketing: reach and engage candidates in a digital reality
As a company, you spend a lot of time marketing to your buyers. As marketers, we spend a lot of time figuring out the best ways to reach them. While you’re busy selling what you do, don’t forget about … [Read more...]
Are you strategic about your referral network?
You have a strategy for reaching prospective clients. What about for reaching your referral sources? For many B2B professionals, referral sources (or "centers of influence") are often just as … [Read more...]
Is co-branding your content a good idea?
Partnering with another professional expert can be a powerful way to not only demonstrate your expertise, but to vastly expand your reach – either to new geographic markets in which the partner has a … [Read more...]
The anatomy of a broadcast ad that sells
Anyone can write a script for a broadcast ad. It’s only 30 seconds of copy…how hard can it be? The truth is, the less time you have to convey a message the harder it is to be effective. Writing ad … [Read more...]
Who cares? Your target audience does, once you find them
What good is a compelling message if doesn’t reach the right audience? Many businesses and organizations make two common mistakes when trying to determine their target audience. The first … [Read more...]
What’s the Difference Between Marketing and Business Development?
Marketing. Business Development. I hear these words used interchangeably all the time. If you want more business, everything you do to achieve that goal could be called “business development,” right? … [Read more...]
The power of the call-to-action: How to give your prospects turn-by-turn directions
Remember the days of taking road trips with actual maps? I’ll never forget making the trip back to college from Maine to Pennsylvania with my sister with no cell phones and nothing but a stack of AAA … [Read more...]