The Fluent team has had a lot to celebrate this past year, and we want to share another bit of news that we’re pretty excited about. We’re happy to report that Peter Anania is now a fully-licensed … [Read more...]
Simple or sophisticated: Email automation is powerful
You know it. We know it. Selling a high-level service is not easy and it certainly doesn’t happen quickly. For many of our clients, the more specialized and valuable the service is, the higher the … [Read more...]
Your marketing strategy + video: How to avoid a video production failure
Now that every cellphone has a video camera and social media platforms have the option to go “live,” creating video is easier than ever. You can create a video in minutes, but is it going to be … [Read more...]
On-air and online: Make the most of your ad buy with a media mix
Advertising is all about top-of-mind awareness. Even though most (if not every) company wants top-of-mind awareness, B2B marketing directors and business owners sometimes shy away from broadcast … [Read more...]
IMC at work: How we integrate sound PR practices with digital marketing
We sort of hate buzz words, but there's one we're willing to use liberally: integrated. And we love having the chance to see an integrated strategy in action. Our client, Quantive Business Valuations, … [Read more...]
What is a brand worth, really?
A brand is an investment. Time. Brainpower. Creativity. Consistency. And money. Businesses that invest in their brand want to know: is it worth it? Who better to ask about the value of a brand than … [Read more...]
Are you strategic about your referral network?
You have a strategy for reaching prospective clients. What about for reaching your referral sources? For many B2B professionals, referral sources (or "centers of influence") are often just as … [Read more...]
B2B marketing survey reveals how the C-suite makes buying decisions
LAST YEAR, TWO THIRDS MORE BUYERS RELIED ON CONTENT TO MAKE BUYING DECISIONS THAN IN 2014. As a B2B marketer, my clients turn to me for guidance on how to reach their buyers. With so many different … [Read more...]
Is co-branding your content a good idea?
Partnering with another professional expert can be a powerful way to not only demonstrate your expertise, but to vastly expand your reach – either to new geographic markets in which the partner has a … [Read more...]
Writing a media pitch can be tricky. 4 ways to get it right.
You have a wealth of knowledge in your industry. Why can it be so difficult to get the press we desire? Thanks to social channels, not only can you be seen and heard all around the world, but so can … [Read more...]